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Titlebook: Collaborative Customer Relationship Management; Taking CRM to the Ne Alexander H. Kracklauer,D. Quinn Mills,Dirk Seifer Book 2004 Springer-

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https://doi.org/10.1007/978-3-7091-3813-7shortening Product-Life-Cycles and changing consumer patterns are challenging the FMCG (Fast Moving Consumer Goods) industry. Therefore companies must ensure that they are both flexible and agile enough to adjust to changing conditions.
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https://doi.org/10.1007/978-3-662-63726-5pace, excess total retail space and hyper competition from Wal-Mart and Target have driven firms like K-Mart into bankruptcy. A retailer that tries to differentiate itself from competition primarily through offering aggressive prices often faces catastrophic results.
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Schwangerschaft und Schwangerschaftsabbruch,among manufacturers and retailers to new heights. ECR consists of two areas of cooperation: logistics and marketing. ECR implementation in the consumer goods market to date has been primarily in logistics because potential cost reductions are more easily obtainable there.
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,Veränderungen in der Sexualpädagogik,forms of joint value creation between manufacturers, retail partners, intermediaries and customers., replace the traditional value chain. This chapter focuses on the conditions in which different models of collaboration nets can work profitably.
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https://doi.org/10.1007/978-3-662-63726-5pace, excess total retail space and hyper competition from Wal-Mart and Target have driven firms like K-Mart into bankruptcy. A retailer that tries to differentiate itself from competition primarily through offering aggressive prices often faces catastrophic results.
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