Titlebook: Collaborative Customer Relationship Management; Taking CRM to the Ne Alexander H. Kracklauer,D. Quinn Mills,Dirk Seifer Book 2004 Springer-

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Collaborative Customer Relationship Management (CCRM)among manufacturers and retailers to new heights. ECR consists of two areas of cooperation: logistics and marketing. ECR implementation in the consumer goods market to date has been primarily in logistics because potential cost reductions are more easily obtainable there.

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Building Customer Loyalty with Collaboration Nets: Four Models of Individualization Based CCRMforms of joint value creation between manufacturers, retail partners, intermediaries and customers., replace the traditional value chain. This chapter focuses on the conditions in which different models of collaboration nets can work profitably.

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Schwangerschaft und Schwangerschaftsabbruch,To introduce this chapter’s topic, we will first look at a case study from the sports industry. Through this case study, we will be able to demonstrate the models that can be developed for individualization based Collaborative CRM.

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Case Study: Implementation of Collaborative Customer Relationship Management at Procter & GambleAn example of Collaborative Customer Relationship Management can be found in the collaboration between P&G and a North American trade partner.