| 书目名称 | Collaborative Customer Relationship Management | | 副标题 | Taking CRM to the Ne | | 编辑 | Alexander H. Kracklauer,D. Quinn Mills,Dirk Seifer | | 视频video | http://file.papertrans.cn/230/229424/229424.mp4 | | 概述 | With case studies written by leading experts of top companies (e.g. McKinsey, Procter & Gamble).The reader will learn how to improve his sales, optimize his marketing spendings and his marketing effic | | 图书封面 |  | | 描述 | .Driven by rapidly changing business environments and increasingly demanding consumers, many organizations are searching for new ways to achieve and retain a competitive advantage via customer intimacy and CRM. In this context, new strategic frameworks and cooperation with everybody along the whole value chain are needed to allow managers to deal with the changes in shopping patterns of consumers. This book presents a new strategic framework that has been tested successfully with various global companies. New management concepts such as Collaborative Forecasting and Replenishment, CRM, Category Management, and Mass Customization are integrated into one holistic approach with a view to jointly develop customer bonding and loyalty. Experts from companies like McKinsey, Procter&Gamble, Accenture, and AC Nielsen, as well as authors from renowned academic institutions, offer valuable insights on how to redesign organizations for the future. . | | 出版日期 | Book 2004 | | 关键词 | CRM; Category Management; Change; Corporate Strategy; Costumer Relationship Management; Customer Relation | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-540-24710-4 | | isbn_softcover | 978-3-642-05529-4 | | isbn_ebook | 978-3-540-24710-4 | | copyright | Springer-Verlag Berlin Heidelberg 2004 |
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