Titlebook: Change 2.0; Beyond Organisationa Joachim Klewes,Ralf Langen Book 2008 Springer-Verlag Berlin Heidelberg 2008 Change Communication.Change Ma

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,Spezielle Relativitätstheorie,nd to their staff. In this context, the limits of a command-and-control approach by management, or a tell-and-sell approach in corporate communication, soon become clear in a change process, so that such methods rarely achieve the desired success. Employee engagement and communication approaches tha

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Ekbert Hering,Rolf Martin,Martin Stohreristory is strongly tied to the clear business principles of the owning family. First, the interests of the group take priority over those of the owning family. Second, the Oetker Group banks on self-financed growth with a strict diversification strategy in order to compensate risks within the group:

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Ekbert Hering,Rolf Martin,Martin Stohrerrt, to communication failures (Kotter and Cohen 2002). We have spent the last two years studying an organisation that faced a particularly difficult change challenge. The study reveals some interesting insights. The National Health Service (NHS) Greater Glasgow and Clyde faced a difficult task in th

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