| 书目名称 | Change 2.0 |
| 副标题 | Beyond Organisationa |
| 编辑 | Joachim Klewes,Ralf Langen |
| 视频video | http://file.papertrans.cn/224/223660/223660.mp4 |
| 概述 | Offers various perspectives on the topic of change, ranging from Pleon‘s own experience with the subject to socio-psychological insights to best cases from practitioners.Includes supplementary materia |
| 图书封面 |  |
| 描述 | ."Change before you have to" - the advice by Jack Welch, former CEO of industry giant General Electric, still holds true today. Even more so: organisations permanently have to face change, if they want to succeed economically. No small feat, given the high expectations that employees have in times of transformation towards their management. Staff cannot be entirely left out of the process, anymore. This hard-learned lesson is fairly well understood by now. But how should engagement be designed and carried out? This collection explores the different approaches to employee participation - from a practitoners‘ perspective. Consultants from Pleon, Europe‘s leading communications agency, as well as managers and academics share their experience with change communication and offer valuable insights on what engagement - if tackled correctly - can do for organisations: it adds to the internal trust and external reputation. . |
| 出版日期 | Book 2008 |
| 关键词 | Change Communication; Change Management; Corporate Communication; Employee Participation; Pleon; Transfor |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-540-77495-2 |
| isbn_softcover | 978-3-642-09623-5 |
| isbn_ebook | 978-3-540-77495-2 |
| copyright | Springer-Verlag Berlin Heidelberg 2008 |
|Archiver|手机版|小黑屋|
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