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Titlebook: Change 2.0; Beyond Organisationa Joachim Klewes,Ralf Langen Book 2008 Springer-Verlag Berlin Heidelberg 2008 Change Communication.Change Ma

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楼主: 债务人
发表于 2025-3-26 21:10:41 | 显示全部楼层
Das elektrische und das magnetische Feldiders of medicines and health services are under great pressure to change, not only from the classic ‘customers’ (prescribing doctors, pharmacists), but also from insurers and the respective governments — through regulation and intervention in the market. This affects both classic pharmaceutical companies and healthcare service providers.
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Ekbert Hering,Rolf Martin,Martin Stohrermore than 70 active brands combine into Germany’s largest private brewery group. The delicate balance between change and consistency as well as the compensation of risks within the group had the highest priority.
发表于 2025-3-27 13:06:56 | 显示全部楼层
Accelerated change dynamics within the healthcare industry: Just a trend, or is there more to it?iders of medicines and health services are under great pressure to change, not only from the classic ‘customers’ (prescribing doctors, pharmacists), but also from insurers and the respective governments — through regulation and intervention in the market. This affects both classic pharmaceutical companies and healthcare service providers.
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The power of ideas — Reputation management and successful change from this observation for corporate change processes and what role can be played in this context by active reputation management. A concrete example from the financial sector will be given to show how the observance of the laws of modern reputation management can become the key to successful change management.
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Use of multipliers in change communication: How credible personal communication can make change effepractical experience in multinational companies such as BMW and Siemens, this article explains, using seven questions, how to choose and prepare those multipliers and how to integrate them into different communication activities.
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