| 书目名称 | Case Studies on Social Marketing |
| 副标题 | A Global Perspective |
| 编辑 | M. Mercedes Galan-Ladero,Helena M. Alves |
| 视频video | |
| 概述 | Presents up-to-date case studies in practical applications of social marketing theory.Provides international and multicultural case evidences on social marketing.Highlights the importance corporate so |
| 丛书名称 | Management for Professionals |
| 图书封面 |  |
| 描述 | Social marketing has become an indispensable tool for all types of organizations worldwide. This book presents high-quality cases on the development, implementation, and analysis of different social marketing campaigns that have been created by non-governmental organizations, public administrations, and even businesses. The respective cases reflect the fact that, although social marketing was initially employed by public administrations and NGOs, the number of campaigns developed by all type of organizations, including businesses, is on the rise; in fact, Corporate Social Marketing is now considered to be one of the main CSR initiatives at businesses around the globe.. Pursuing an international approach, the cases in the book explore social marketing practices from a diverse set of countries and cultures around the world. . |
| 出版日期 | Book 2019 |
| 关键词 | Marketing social ideas; Case studies for nonprofits; Marketing techniques for social entrepreneurs; Mar |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-030-04843-3 |
| isbn_ebook | 978-3-030-04843-3Series ISSN 2192-8096 Series E-ISSN 2192-810X |
| issn_series | 2192-8096 |
| copyright | Springer Nature Switzerland AG 2019 |
发表于 2025-3-21 16:27:38
