Titlebook: Case Studies on Social Marketing; A Global Perspective M. Mercedes Galan-Ladero,Helena M. Alves Book 2019 Springer Nature Switzerland AG 20

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Operations Research and Health Care Policy 2015. This campaign focuses on the incentive of promoting new habits of drinking water consumption and has been a pioneer in the water distribution sector, establishing a trend followed by other public companies in the country..The AdP case discusses the contribution of social marketing in the chan

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Yasar A. Ozcan,Elena Tànfani,Angela Testi marketing can contribute to achieving socially desirable outcomes or impacts, including those originating from new solutions to social problems. The goal of this chapter is to understand how the application of commercial marketing to influence the ideas and voluntary behavior of target audiences ca

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John Stover,Carel Pretorius,Kyeen AnderssonCivil Society Organizations take into consideration the principles and tools of social marketing. With this objective, REAS (a Spanish Network of Alternative and Solidarity Economy Networks), and its online financial education platform ., has been selected as unit of analysis of the case. The empiri

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https://doi.org/10.1007/978-1-4614-6648-2ctors of the fiscal policies..The campaign developed in Romania since 2010 has powerful resonance, being compatible with practices in other European states or countries on other continents, namely, the Tax Lottery, as well as with the regional or continental policies on improving VAT collection, as

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