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Titlebook: branding@thedigitalage; Herbert Meyers,Richard Gerstman (Chairman of Inter Book 2001 Herbert M. Meyers and Richard Gerstman 2001 Advertisi

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Interfacing with the Consumer,ifferent next year. That applies to Pepsi as much as to any other consumer products company. But, for a product category such as carbonated soft drinks, with its overwhelmingly young consumer profile, it is perhaps even more critical to know how to use the Internet effectively.
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Brand Identity and the Law,ity that has changed but rather the medium through which trade is conducted. However, there is something of a dichotomy between the potentially international nature of e-commerce and the national territorial scope of registered trade mark protection.
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Mathematische Methoden zur MechanikTo really understand how and why RedEnvelope got into the e-business and why I am so passionate about our brand, you have to understand where I came from.
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