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Titlebook: branding@thedigitalage; Herbert Meyers,Richard Gerstman (Chairman of Inter Book 2001 Herbert M. Meyers and Richard Gerstman 2001 Advertisi

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发表于 2025-3-23 12:12:45 | 显示全部楼层
Book 2001orld. Drawing on their experience with Interbrand, the world‘s largest branding consultancy, and including chapters by branding experts from Microsoft, McDonalds, Pepsi-Cola and Procter & Gamble, the authors examine how this should be done and map out the future of e-branding.
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virtual world. Drawing on their experience with Interbrand, the world‘s largest branding consultancy, and including chapters by branding experts from Microsoft, McDonalds, Pepsi-Cola and Procter & Gamble, the authors examine how this should be done and map out the future of e-branding.978-1-349-42665-2978-1-4039-0546-8
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https://doi.org/10.1007/978-3-322-85045-4nced only on the Internet, theoretically it’s the same thing. The difference lies in the medium itself and the opportunities that the Internet provides to create a much more interpersonal brand relationship.
发表于 2025-3-24 02:39:27 | 显示全部楼层
Introduction,no foreseeable slowing down. The speed of penetration of this medium into every commercial media is almost incomprehensible to even the most ardent cyber-enthusiasts. Not since the Industrial Revolution of the 19th century has a development so dramatically altered the path of human behavior.
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The Strategic Role of E-Branding,mation revolution. We have seen the rise of the knowledge worker and the demise of many Internet start-ups. The streets of Silicon Valley are littered with pink slips and tattered business plans, but those same streets are filled with numerous Internet millionaires walking to their empires.
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The Dynamics for Package Goods on the Internet,erent people may have slightly different interpretations of the same words. So for clarity, the definition of “e-branding” used in this chapter is when a brand’s identity and equity is extended onto the Internet, or through electronic media. This involves synergizing both physical and digital assets
发表于 2025-3-25 02:56:37 | 显示全部楼层
Brand Design for Digital Viewing,A brand is essentially a promise of an experience. It is a set of tangible and intangible elements which in tandem create an experience, or the promise of that experience, in someone’s mind. So whether a brand is offered in a 12 oz. bottle, operates with an engine and a steering wheel, or is experie
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