Titlebook: branding@thedigitalage; Herbert Meyers,Richard Gerstman (Chairman of Inter Book 2001 Herbert M. Meyers and Richard Gerstman 2001 Advertisi

Nuance

Book 2001orld. Drawing on their experience with Interbrand, the world‘s largest branding consultancy, and including chapters by branding experts from Microsoft, McDonalds, Pepsi-Cola and Procter & Gamble, the authors examine how this should be done and map out the future of e-branding.

Ascendancy

virtual world. Drawing on their experience with Interbrand, the world‘s largest branding consultancy, and including chapters by branding experts from Microsoft, McDonalds, Pepsi-Cola and Procter & Gamble, the authors examine how this should be done and map out the future of e-branding.978-1-349-42665-2978-1-4039-0546-8

Duodenitis

Incommensurate

https://doi.org/10.1007/978-3-322-85045-4nced only on the Internet, theoretically it’s the same thing. The difference lies in the medium itself and the opportunities that the Internet provides to create a much more interpersonal brand relationship.

烧瓶

Introduction,no foreseeable slowing down. The speed of penetration of this medium into every commercial media is almost incomprehensible to even the most ardent cyber-enthusiasts. Not since the Industrial Revolution of the 19th century has a development so dramatically altered the path of human behavior.

Ganglion

座右铭

制造

The Strategic Role of E-Branding,mation revolution. We have seen the rise of the knowledge worker and the demise of many Internet start-ups. The streets of Silicon Valley are littered with pink slips and tattered business plans, but those same streets are filled with numerous Internet millionaires walking to their empires.

雪崩

The Dynamics for Package Goods on the Internet,erent people may have slightly different interpretations of the same words. So for clarity, the definition of “e-branding” used in this chapter is when a brand’s identity and equity is extended onto the Internet, or through electronic media. This involves synergizing both physical and digital assets

大酒杯

Brand Design for Digital Viewing,A brand is essentially a promise of an experience. It is a set of tangible and intangible elements which in tandem create an experience, or the promise of that experience, in someone’s mind. So whether a brand is offered in a 12 oz. bottle, operates with an engine and a steering wheel, or is experie