期刊全称 | branding@thedigitalage | 影响因子2023 | Herbert Meyers,Richard Gerstman (Chairman of Inter | 视频video | | 图书封面 |  | 影响因子 | Brands no longer exist solely in the realm of the physical. The advent of the internet and other new digital technologies means that companies - be they dot.com start-ups or traditional bricks and mortar companies - must develop a successful strategy for presenting compelling brands in the virtual world. Drawing on their experience with Interbrand, the world‘s largest branding consultancy, and including chapters by branding experts from Microsoft, McDonalds, Pepsi-Cola and Procter & Gamble, the authors examine how this should be done and map out the future of e-branding. | Pindex | Book 2001 |
The information of publication is updating
|
|