Titlebook: Business Model Pioneers; How Innovators Succe Kai-Ingo Voigt,Oana Buliga,Kathrin Michl Book 2017 Springer International Publishing Switzerl

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Pioneer in the Skies: The Case of Southwest Airlines Southwest the first to offer intrastate flights on its home market, Texas, nor was it the first to experiment with low-cost flights. But while the other companies were merely experimenting, Southwest developed a business model, which proved its sustainability over the course of more than four decad

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Book 2017et environment at the time of launch and illustrates the driving forces behind these business models. Moreover, current market developments are highlighted and linked to the evolution of the business models. Lastly, the authors present the profile of a typical business model pioneer..

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Maryam Fazel,Lakshmi Priya Rajendran running a merchandise business. The company subsequently massively diversified over the years. Starting as a small animation studio, Walt Disney has evolved to a multinational media and entertainment group.