Titlebook: Business Model Pioneers; How Innovators Succe Kai-Ingo Voigt,Oana Buliga,Kathrin Michl Book 2017 Springer International Publishing Switzerl

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The Business Model Concepthlighting unmet customer demands of the time—the demands, which the pioneer managed to address in an unprecedented manner. As well, a look is given at the founder (or founders), in order to counterpart the market perspective by a view on the leading figures behind the pioneering companies. Next, eac

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Pure Beauty: The Case of The Body Shopworld around. Her change drive was triggered by what she saw in the cosmetics industry: unrealistic product claims and questionable animal testing practices for new products. In the words of Roddick herself: “I watch where the cosmetics industry is going and then walk in the opposite direction”.

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Globalizing Coffee Culture: The Case of Starbucks a socializing possibility, and Italian-style coffee bars were barely known on the home market. Schultz sensed this as an opportunity to create a place for social interaction, and the high customer numbers enjoyed by the Starbucks stores from the beginning confirmed his intuition.

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Entertainment on Demand: The Case of Netflix, it switched to a subscription model in 1999, providing customers unlimited DVD rentals for a monthly fee, without due dates or additional late fees. Hereby, Netflix introduced a form of flat rate for DVD rentals. Second, in 2007, Netflix did what it considered the next logical move, by launching i

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Driving Against the Tide: The Case of Tesla Motorsarly adopters. Yet in a market, in which incumbents were mostly doubtful about the market acceptance of electric vehicles, new entrants with a sole focus on such models faced a hard time. Main entry barriers were the extremely high investments in production plants, immense technological know-how, an

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GIS as Media Through the Geowebhlighting unmet customer demands of the time—the demands, which the pioneer managed to address in an unprecedented manner. As well, a look is given at the founder (or founders), in order to counterpart the market perspective by a view on the leading figures behind the pioneering companies. Next, eac