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Titlebook: Business Model Pioneers; How Innovators Succe Kai-Ingo Voigt,Oana Buliga,Kathrin Michl Book 2017 Springer International Publishing Switzerl

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期刊全称Business Model Pioneers
期刊简称How Innovators Succe
影响因子2023Kai-Ingo Voigt,Oana Buliga,Kathrin Michl
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发行地址Compiles a unique collection of case studies in retail, media, entertainment, service and IT sectors.Features cases structured upon Business Model Canvas, which is well-known in academia as well as in
学科分类Management for Professionals
图书封面Titlebook: Business Model Pioneers; How Innovators Succe Kai-Ingo Voigt,Oana Buliga,Kathrin Michl Book 2017 Springer International Publishing Switzerl
影响因子.Business model innovations are conceived and implemented by a special type of entrepreneur: business model pioneers. This book presents 14 compelling case studies of business model pioneers and their companies, who have successfully introduced new business ideas to the market. The examples range from industries such as retail, media and entertainment to services and industrial projects. For each example, the book provides information on the market environment at the time of launch and illustrates the driving forces behind these business models. Moreover, current market developments are highlighted and linked to the evolution of the business models. Lastly, the authors present the profile of a typical business model pioneer..
Pindex Book 2017
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978-3-319-81762-0Springer International Publishing Switzerland 2017
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GIS as Media Through the Geowebn today’s economic environment. With competitive advantages rapidly losing relevance, turbulent environments call for innovation and for rethinking tried-and-tested strategies. In times of growing competition, paired with constant changes in technological capabilities, firms have to constantly devel
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Film Geography: A Review and Prospectusescribes the value proposition of incumbent cosmetics companies during the 1970s, when The Body Shop emerged. The business model of Revlon and of other beauty brands back then was based on the so-called “hope-in-a-bottle” formula (van Someren 2005), having strong emotional and aspirational features.
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Susan P. Mains,Julie Cupples,Chris Lukinbeal a few large established players were already dominating the market, for instance Procter & Gamble. During the 1960s, P&G took over its competitor, Folgers Coffee Company, and started to distribute coffee under this brand nationally. Soon after, Folgers became the top U.S. coffee brand. Yet the busi
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