Titlebook: Business Model Pioneers; How Innovators Succe Kai-Ingo Voigt,Oana Buliga,Kathrin Michl Book 2017 Springer International Publishing Switzerl

EXALT

Pure Beauty: The Case of The Body Shopescribes the value proposition of incumbent cosmetics companies during the 1970s, when The Body Shop emerged. The business model of Revlon and of other beauty brands back then was based on the so-called “hope-in-a-bottle” formula (van Someren 2005), having strong emotional and aspirational features.

步履蹒跚

fallible

Customized and Built to Order: The Case of Dellbution channels on the other. Standardization implied the usage of common architectural interfaces and standard components, which also allowed PC makers to outsource purchasing and production steps. However, this led to very low potentials for differentiation. Similarly, the indirect distribution mo

Osteons

Bronchial-Tubes

Beyond the Search Engine: The Case of Googlerch giant’s influence and market power. The search engine evolved into an innovative money-spinning machine, which consistently outperforms its peers. In time, it also extended its activities beyond pure web search, disrupting industries as diverse as advertising, broadcast and cable TV, or mobile t

entitle

Journalism 2.0: The Case of the Huffington Post. However, incumbent newspapers did not effectively exploit the opportunity of interactivity offered by the internet, using their websites only to mirror and reproduce already printed content. This did not change much right after the turn of the millennium. Journalists had little interest to interac

obsolete

甜瓜

Entertainment on Demand: The Case of Netflix market demand. At the end of the 1990s, with more and more people owning a PC and beginning to feel comfortable online, the Netflix founders, Reed Hastings and Marc Randolph, saw an opportunity for improving the pattern of watching movies at home. They understood that customers did not necessarily

性学院

Foam-Cells