Titlebook: Brand Machines, Sensory Media and Calculative Culture; Sven Brodmerkel,Nicholas Carah Book 2016 The Editor(s) (if applicable) and The Auth

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Interventions: Reimagining Advertising,pation and utilise data for hyper-targeted promotional interventions. The authors illustrate this argument by analysing how alcohol brands activate consumers via experiential multimedia campaigns and elicit consumer engagement that produces brand value partly by prompting the circulation of content that is invisible to regulators and the public.

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R. T. Pardasani,P. Pardasani,A. Gupta. This conceptualisation of the contemporary consumer paradoxically integrates notions of human irrationality and consumer empowerment in a way that it can serve as a moral justification for the utilisation of a wide range of technologies of social influence and control.

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h the emergence of a computational mode of advertising consumer participation extends beyond the expressive activity of creating and circulating meaning. It now involves making the lived experience and the livi978-1-137-49656-0

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Brand Machines, Sensory Media and Calculative Culture

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Brand Machines, Sensory Media and Calculative Culture978-1-137-49656-0

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Book 2016he productive work of making brands a part of their cultural identities and practices. With the emergence of a computational mode of advertising consumer participation extends beyond the expressive activity of creating and circulating meaning. It now involves making the lived experience and the livi

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https://doi.org/10.1057/978-1-137-49656-0Brands; Branding; Advertising; Algorithms; New Media; Social Media; Sensors; Culture; Mobile devices; Promoti

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The Editor(s) (if applicable) and The Author(s) 2016

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https://doi.org/10.1007/978-3-662-54231-6couraged to actively participate in the development, mediation and distribution of content, while at the same time these activities are subject to surveillance and big data analysis. Advertisers have to adapt to the shifting economic logic of the ‘audience marketplace’ in this data-driven, participa