Titlebook: Brand Machines, Sensory Media and Calculative Culture; Sven Brodmerkel,Nicholas Carah Book 2016 The Editor(s) (if applicable) and The Auth

vein220

书目名称Brand Machines, Sensory Media and Calculative Culture影响因子(影响力)




书目名称Brand Machines, Sensory Media and Calculative Culture影响因子(影响力)学科排名




书目名称Brand Machines, Sensory Media and Calculative Culture网络公开度




书目名称Brand Machines, Sensory Media and Calculative Culture网络公开度学科排名




书目名称Brand Machines, Sensory Media and Calculative Culture被引频次




书目名称Brand Machines, Sensory Media and Calculative Culture被引频次学科排名




书目名称Brand Machines, Sensory Media and Calculative Culture年度引用




书目名称Brand Machines, Sensory Media and Calculative Culture年度引用学科排名




书目名称Brand Machines, Sensory Media and Calculative Culture读者反馈




书目名称Brand Machines, Sensory Media and Calculative Culture读者反馈学科排名

我不明白

Instructions: Producing Participation,singly characterised by the incorporation of audience participation into its mode of operation. The chapter features a rich account of the ways the participatory media environment has affected advertising practitioners’ notions of creativity and consumer agency. It then identifies and describes the

松软无力

Impulses: Engineering Behaviour,requirements of the participation paradigm described in Chapter 2. The chapter argues that the advertising industry uses central claims made by the neurosciences and behavioural economics regarding humans’ inherently cognitively flawed nature for simultaneously promoting advertising as a valuable ‘u

Basilar-Artery

Lice692

Infrastructure: Orchestrating Action,ands. It advances the literature on branding, brand value creation and audience labour by illustrating how this emerging mode of branding makes the participating audience productive beyond just performing the ‘work of watching’ or making themselves available for surveillance (‘the work of being watc

Accolade

Lucubrate

Compatriot

ng a new sensory as well as techno-cultural environment, is This study argues that the defining feature of contemporary advertising is the interconnectedness between consumer participation and calculative media platforms. It critically investigates how audience participation unfolds in an algorithmi

Immortal

https://doi.org/10.1007/978-3-662-54231-6t do not so much rely on the audience believing in certain representations and ideological appeals. Rather, brands create value by governing technological infrastructures that allow for the observation, modulation and calculative calibration of action.

要塞