Titlebook: Brand Machines, Sensory Media and Calculative Culture; Sven Brodmerkel,Nicholas Carah Book 2016 The Editor(s) (if applicable) and The Auth

幻想

入伍仪式

confide

R. T. Pardasani,P. Pardasani,A. Guptaertiser to conduct consumer interactions with the brand and to harness consumer engagement for further calculative modulation on data-driven social media platforms. The affect switch describes the interface between the living body and lived experience of consumers and the calculative capacities of media infrastructure.

缓解

https://doi.org/10.1007/978-3-662-54231-6hed’). The authors introduce the notion of . for capturing a new branding paradigm that rests on the simultaneous performance of cultural and computational work. Brands develop devices that prompt audiences to tune their experience, attention and bodies into the calculative capacities of media infrastructure.

吹牛需要艺术

R. T. Pardasani,P. Pardasani,A. Guptapation and utilise data for hyper-targeted promotional interventions. The authors illustrate this argument by analysing how alcohol brands activate consumers via experiential multimedia campaigns and elicit consumer engagement that produces brand value partly by prompting the circulation of content that is invisible to regulators and the public.

山间窄路

背带

联邦

落叶剂

I/O Devices: Conducting Interactions,ertiser to conduct consumer interactions with the brand and to harness consumer engagement for further calculative modulation on data-driven social media platforms. The affect switch describes the interface between the living body and lived experience of consumers and the calculative capacities of media infrastructure.

Generalize