Titlebook: Boundary Spanning Elements and the Marketing Function in Organizations; Concepts and Empiric Sunil Sahadev,Keyoor Purani,Neeru Malhotra Boo

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Exploring the Role of Salesperson Attributes and Service Behaviors in Adaptive Selling,ers at retail level, making it extremely important to recruit the right kind of salespeople and give them the right kind of training to serve their customers better. However, there is little prior research that combines these two perspectives in the adaptive selling context. We address this gap with

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Management Interventions and Prosocial Behaviours: Understanding the Mediating Mechanisms,quality and customer satisfaction. Therefore, it becomes important to identify the variables that influence FLEs job attitudes and Prosocial Service Behaviours (PSBs). The conceptual framework developed from extant literature is presented, which proposes that management interventions (internal commu

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Managing Boundary Spanning Elements: An Introduction,avior—that traverse the boundaries of organization such as sales person, service workers and public servants. This chapter introduces nine interesting research studies presented in the following chapters of the book and attempt to put them in perspective in light of extant literature in the area of

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,Customer Cyberbullying: The Experiences of India’s International-Facing Call Centre Agents,eir value systems. In addition to extending the workplace bullying literature through a focus on extra-organizational/external bullying, employer-driven interventions promoting ethical workplaces are suggested as means to address the issue.

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