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Titlebook: Boundary Spanning Elements and the Marketing Function in Organizations; Concepts and Empiric Sunil Sahadev,Keyoor Purani,Neeru Malhotra Boo

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https://doi.org/10.1057/978-1-137-52744-8ntation is hypothesised to reduce role-stress while performance orientation is linked to high role-stress. Further, the mediating role of role stress variables on job satisfaction is tested. The conceptual model is tested among a sample of salespersons from India. The analyses provide support for mo
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https://doi.org/10.1057/978-1-137-52744-8ctify the failure, service recovery is attempted. Effective recovery is fundamental to restoring customer confidence in the organisation and repatronage intentions. Service failure events and subsequent recovery shape customer experience with the service. Service failure and recovery can thus be see
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https://doi.org/10.1057/978-1-137-52744-8st of the hypothesis. The relationship between performance orientation and role-stress constructs as well as the relationship between learning orientation and role-ambiguity is validated through a Partial least square analysis. Implications and future research ideas are discussed.
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The Mediating Role of Role Stress in the Relationship Between Goal Orientation and Job Satisfactionst of the hypothesis. The relationship between performance orientation and role-stress constructs as well as the relationship between learning orientation and role-ambiguity is validated through a Partial least square analysis. Implications and future research ideas are discussed.
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