| 期刊全称 | Boundary Spanning Elements and the Marketing Function in Organizations | | 期刊简称 | Concepts and Empiric | | 影响因子2023 | Sunil Sahadev,Keyoor Purani,Neeru Malhotra | | 视频video | | | 发行地址 | A comprehensive overview of conceptual models in this important research domain.Each chapter deals with one important theme in boundary spanning elements.A good set of empirical studies to highlight t | | 图书封面 |  | | 影响因子 | This book presents current research on boundary spanning elements. The editors bring together extant knowledge in the field and present a uniform narrative. Previous studies have often been disseminated across several academic disciplines like services marketing, personal selling and sales management etc. and this monograph aggregates studies dealing with boundary spanning elements or has boundary spanning elements related to the marketing function as the main empirical platform under a uniform theoretical perspective. Each chapter in the book deals with an important research theme and synthesizes studies in relation to boundary spanning elements. | | Pindex | Book 2015 |
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发表于 2025-3-21 19:41:13
