Titlebook: Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty; Proceedings of the 2 Harlan E. Spotts C

Proponent

exhilaration

The Role of Human Capital Resources in Rent Generation and Rent Appropriation: Implications for Kno intra-unit collaborative skills as valuable, rare, socially complex, and inimitable knowledge-based resources embedded in the human and social capital of field sales units. Our central argument is that such resources should have strong implications for rent generation and rent appropriation process

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起草

,Understanding Consumer Confusion On-line•,me infringement. The findings show that there are seven constructs: brand, associations, expectations, trust, avoidance strategies, feelings and reactions, involved in the model of online consumer confusion.

灾难

Satisfied in a Crowded Service Situation? Cross-Cultural Comparison of Reactions to Crowd,al concerns made about the lack of managerial direction to solve or use crowding issues (Stewart & Cole, 2001; Eastman & Land, 1997), contribute to the importance of this topic. Indeed, our modern life, in which population in cities grows fast, reinforces the importance of adequately understanding s

Platelet

懒惰人民

Exploring Cultural Differences in Service Quality in Higher Education: The Case of U.S. and Thai Sterceptions of educational services. This study examines the difference between U.S and Thai students regarding their assessment of service quality by utilizing the SERVQUAL instrument (Parasuraman, Zeithaml, and Berry 1988). The results indicate that both samples have expectation-perception gaps wit

脖子

Knowledge Management for Strategic Marketing, formulation. Three major areas of strategic knowledge and their basic interrelations are particularly relevant to strategy formulation: first, the “worlds of the customers”; second, the competences and resources a company can draw upon; third, trends and issues in the general business environment.

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Harlan E. SpottsIncludes the full proceedings of the 2004 Academy of Marketing Science (AMS) Annual Conference.Offers research and insights into the issues, trends and advances in marketing.Includes contributions rel