Titlebook: Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty; Proceedings of the 2 Harlan E. Spotts C

配偶

hermitage

粘土

The Changing Role of Marketing Function at Business Unit Level within Manufacturing Companies,any. This paper’s objective is to understand the role played by the marketing function at a business unit level. The study indicates that some marketing activities are getting folded under a sales function while others move toward a product management function.

constitute

,The Effect of Marketing Managers’ Boundary Spanning Ability on Organizational Culture,al areas. Marketing as an innovative or adaptive force is playing an increasingly important role in connecting various functional areas in the organization. Marketing managers, as agents for conducting marketing function, are facing the challenge of fulfilling both external and internal boundary spa

Abominate

线

Expanding on the Emotional and Symbolic Interactional Aspects of Business Customer Desired Value Chic nature of customers’ desired value perceptions. We propose that the original CDVC model is actually a focused case of a larger model. Specifically, we suggest that tension likely represents only one of many possible important emotions involved in CDVC and that CDVC in a business-to-business conte

叙述

The Effects of Experience and Age on Relational Orientation,ognitive processing, opportunism and flexibility, the study proposes an inverted U shaped relationship between experience and relational orientation as well as age and relational orientation. The study also proposes the moderating roles of goals orientation and feedback that could shift the inflecti

ALOFT

regale

Competitive Myopia in a Not-For-Profit Service Industry: The Case of the Performing Arts Sector in ch from developments in the broader leisure and entertainment sectors (cinema, sports arenas, home entertainment, etc.) as from the activities of other arts and cultural venues. Notwithstanding the competitive threats to arts and cultural organisations posed by sources in other fields, there is evid

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Internal Competition: Nature and Effects in a Nonprofit Retail Marketing Environment,ns and particularly noticeable in nonprofit organizations — is not so well understood. Internal competition in this research includes the measure of the lack of inter-functional coordination and the presence of inter-functional conflict as well as internal turbulence (Maltz and Kohli 2000). Inter-fu