Titlebook: Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty; Proceedings of the 2 Harlan E. Spotts C

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LIMIT

The Role of Human Capital Resources in Rent Generation and Rent Appropriation: Implications for Kno knowledge-based resources, we also explore the role of selling capability and collaborative skills on the salespeople’s rent appropriation power. We discuss the managerial implications of our study and provide future research directions.

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Soliloquy

Oral Physiology and Masticationdom sample of real consumers who navigated through the website of a well-known pharmaceutical company, and then responded to a structured, non-disguised questionnaire. Structural equation modeling was used to test the nine hypotheses.

Crohns-disease

Ian Yeoman,Sangkyun Kim,Eerang Park knowledge-based resources, we also explore the role of selling capability and collaborative skills on the salespeople’s rent appropriation power. We discuss the managerial implications of our study and provide future research directions.

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2363-6165 Academy’s flagship journals, the .Journal of the Academy of Marketing Science (JAMS). and .AMS Review.. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing978-3-319-38574-7978-3-319-11845-1Series ISSN 2363-6165 Series E-ISSN 2363-6173

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Conference proceedings 2015ssessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty.. It include papers aimed to create awareness of the issues, trends, and advances associated with current marketing theories and practices. .Founded in 1971, the Academy of Marketing Science is an inter