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Titlebook: Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty; Proceedings of the 2 Harlan E. Spotts C

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楼主: Menthol
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Bokyung Kang,Eerang Park,Sangkyun Kimhat integrates both sides of the satisfaction and loyalty formula. The goals of this model are to widen the scope of loyalty measurement, to provide insights to drivers of satisfaction and loyalty and to create a simple but comprehensive model for management.
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Atsuko Hashimoto,David J. TelferIn each of these areas knowledge is often incomplete, ambiguous and not clearly defined. Therefore, we will also tackle the important issue of ignorance. In this context we will discuss approaches how to detect knowledge gaps and subsequently fill them properly.
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Ian Yeoman,Sangkyun Kim,Eerang Parkpatronage still requires considerable effort. Because Japanese non-store retailing is still relatively undeveloped (Grossman 1998), the optimal strategy to attract customer patronage to the Internet is not easily determined. Further, little research has been conducted with respect to shopping behavior in Japan.
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The Emergence of Internet Shopping in Japan: Indentification of Shopping Orientation-Defined Segmenpatronage still requires considerable effort. Because Japanese non-store retailing is still relatively undeveloped (Grossman 1998), the optimal strategy to attract customer patronage to the Internet is not easily determined. Further, little research has been conducted with respect to shopping behavior in Japan.
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Customer Satisfaction and Loyalty Measurement: A Two-Sided Approach,hat integrates both sides of the satisfaction and loyalty formula. The goals of this model are to widen the scope of loyalty measurement, to provide insights to drivers of satisfaction and loyalty and to create a simple but comprehensive model for management.
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Knowledge Management for Strategic Marketing,In each of these areas knowledge is often incomplete, ambiguous and not clearly defined. Therefore, we will also tackle the important issue of ignorance. In this context we will discuss approaches how to detect knowledge gaps and subsequently fill them properly.
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