Titlebook: Always Ahead im Marketing; Offensiv, digital, s Silke Bartsch,Christian Blümelhuber Book 2015 Springer Fachmedien Wiesbaden 2015 Dienstleis

一致性

Hyperopia

Christian Johannes Henrich,Wolfgang Gielerng this time (Haupt, 2007). As a result, luxury brands today register significant annual customer attrition rates of up to 90%. Only 10–15% of luxury customers state that they have experienced a personal relationship to a sales associate of any luxury brand (The Luxury Institute, 2011).

失望未来

Digitale Transformation,olution) was characterized by the building of railways, the beginning of electricity and electrical means of communication such as telegraph, telephone and radio as well as mass production and the production line (e.g. for automobiles).

CRAMP

Strategische Kommunikation,ng this time (Haupt, 2007). As a result, luxury brands today register significant annual customer attrition rates of up to 90%. Only 10–15% of luxury customers state that they have experienced a personal relationship to a sales associate of any luxury brand (The Luxury Institute, 2011).

骚动

BRANDneu,l, 2006); und wenig erkennbar bleibt angesichts aller Rhetorik über „Markenmodelle“ auch die Reflexion darüber, was eine Metapher wesensmäßig eigentlich darstellt: nämlich eine logisch falsche Analogie, die bewusst gebraucht wird, um sich Fremdes durch Vertrautes zu erschließen (Way, 1991).

Forage饲料

Wertvolle Ressourcen,tistical studies (Laurent, 2000; Miller & Tsang, 2011). It has been argued that the root cause for the preponderance of such research is that logical positivism has become the dominant approach to research (Dahlstrom, Nygaard, & Crosno, 2008).

mercenary

解脱

ssen kann es gelingen, Kunden glücklich zu machen, starke Marken aufzubauen und die digitale Transformation zu meistern: Kurz bessere Ergebnisse zu erzielen. Die Autoren stellen unterschiedliche Perspektiven, Themen und Zukunftsentwürfe vor und setzen Impulse für die Zukunft des Marketing..Festschrift für Prof. Dr. Anton Meyer.978-3-658-09030-2

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