Titlebook: Advertising Impact and Controlling in Content Marketing; Recognize Impact Mec Thomas Hörner Book 2023 The Editor(s) (if applicable) and The

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Panagiotis D. Christofides,Nael H. El-Farract from psychology or the effect of expertise. Again, it is important to consider the relational meaning of such cues for content marketing keepingthe great individual diversity of communication recipients in mind and therefore to design the cues in a variety of ways—for the greatest possible overall effect of content marketing.

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Book 2023k based on the analyzed impact mechanisms. .With this book, marketing managers receive a theoretical foundation of the discipline of content marketing as well as numerous recommendations for successful implementation in companies..

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Book 2023for strategic content planning and what does valid content marketing controlling look like? .This book goes beyond the usual tips on how to implement content marketing by asking what the fundamental effect of content marketing is on companies‘ customers and prospects. The author not only describes t

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https://doi.org/10.1007/978-3-030-59731-3affective) advertising effect—and then operationalize these indicators for the different channels (e.g. website, Instagram, newsletter, voice assistant, etc.). This requires taking into account a variety of specialist backgrounds both for the interpretation of the indicators and for the implementation of measurement technology and methods.

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Designing Effective Content Marketing Postsct from psychology or the effect of expertise. Again, it is important to consider the relational meaning of such cues for content marketing keepingthe great individual diversity of communication recipients in mind and therefore to design the cues in a variety of ways—for the greatest possible overall effect of content marketing.

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Global Pattern of Steady States,tent marketing (which is presented in more detail here) shows that this is possible both on a direct effect path (DCE, Direct Content Effect), e.g. by creating awareness, trust, etc. On the other hand, there is an indirect effect (PCE, Preperatory Content Effect), according to which content marketin

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https://doi.org/10.1007/BFb0030990rarchical structures in human memory, e.g. in the form of taxonomies that are particularly important for content marketing or as associations. All theses constructs are important basics regarding the advertising effect of content marketing. 

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