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Titlebook: Advertising Impact and Controlling in Content Marketing; Recognize Impact Mec Thomas Hörner Book 2023 The Editor(s) (if applicable) and The

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发表于 2025-3-21 19:57:32 | 显示全部楼层 |阅读模式
期刊全称Advertising Impact and Controlling in Content Marketing
期刊简称Recognize Impact Mec
影响因子2023Thomas Hörner
视频video
发行地址First work onpsychological impact mechanisms of content marketing and its controlling.Sound transfer of advertising effectiveness research to content marketing.Novel controlling framework for content
图书封面Titlebook: Advertising Impact and Controlling in Content Marketing; Recognize Impact Mec Thomas Hörner Book 2023 The Editor(s) (if applicable) and The
影响因子.Content marketing is now a firmly established discipline in online marketing. But how exactly does content marketing work? What are the consequences for strategic content planning and what does valid content marketing controlling look like? .This book goes beyond the usual tips on how to implement content marketing by asking what the fundamental effect of content marketing is on companies‘ customers and prospects. The author not only describes the requirements and procedures for the strategic design of content marketing, but also presents a comprehensive content marketing controlling framework based on the analyzed impact mechanisms. .With this book, marketing managers receive a theoretical foundation of the discipline of content marketing as well as numerous recommendations for successful implementation in companies..
Pindex Book 2023
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发表于 2025-3-21 23:52:42 | 显示全部楼层
https://doi.org/10.1007/BFb0030990that attitudes are formed and changed on the one hand by active thinking (conscious cognitive processing of communication content), but also by processes with little cognitive activity (often unconsciously). Thus, these models provide an important psychological basis for how content marketing can achieve its advertising effect.
发表于 2025-3-22 02:31:25 | 显示全部楼层
发表于 2025-3-22 06:23:54 | 显示全部楼层
https://doi.org/10.1007/BFb0030990ontent marketing content. Therefore, when designing content, in addition to psychological effects, such effects on such Internet algorithms must be taken into account in order to achieve the greatest possible effect.
发表于 2025-3-22 10:34:33 | 显示全部楼层
发表于 2025-3-22 14:32:33 | 显示全部楼层
Changing Attitudesthat attitudes are formed and changed on the one hand by active thinking (conscious cognitive processing of communication content), but also by processes with little cognitive activity (often unconsciously). Thus, these models provide an important psychological basis for how content marketing can achieve its advertising effect.
发表于 2025-3-22 18:31:57 | 显示全部楼层
发表于 2025-3-22 22:43:27 | 显示全部楼层
Content Effects Regarding Machinesontent marketing content. Therefore, when designing content, in addition to psychological effects, such effects on such Internet algorithms must be taken into account in order to achieve the greatest possible effect.
发表于 2025-3-23 02:46:57 | 显示全部楼层
Structured Approach for Topic Finding Suitable topics for content marketing can be found in marketing practice, for example, with the life area association method or the personified product method. Online tools can also support topic finding. Finally, the found topics are selected and prioritized with marketing objectives in mind.
发表于 2025-3-23 08:18:05 | 显示全部楼层
Advertising Effectiveness Model of Content Marketingg can increase the effect of advertising advertising. These effects then also allow for a better definition and clear delimitation of content marketing from other disciplines (such as advertising, journalism, etc.).
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