Titlebook: Advertising Impact and Controlling in Content Marketing; Recognize Impact Mec Thomas Hörner Book 2023 The Editor(s) (if applicable) and The

思想

Phenothiazines

Structured Approach for Topic Findingting topics is rather guided by the interests of the customers. Content Marketing informs, helps or entertains in a more editorial-journalistic sense. Suitable topics for content marketing can be found in marketing practice, for example, with the life area association method or the personified produ

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Designing Effective Content Marketing Postse design of good arguments that are processed cognitively by recipients. On the one hand, such good arguments must have an appropriate argument structure, on the other hand they must be carried out relationally matched to the target group. On the other hand, it is often unconscious cues that work th

FLEET

Basic Thoughts on Controllingplan and control content marketing and its advertising effect in a targeted manner. It is important to clearly distinguish between the terms measurement value, key figure, performance indicator (PI) and key performance indicator (KPI) and to set up suitable key figure systems.

健壮

The Content Marketing Controlling Frameworkhe stages of a content production value chain, from its measurement (e.g. quality indicators) to its media placement, a controlling framework can be built up from indicators for the primary cognitive and affective content effects, to indicators for the ultimately desired (again cognitive as well as

Lament

Advertising Impact and Controlling in Content MarketingRecognize Impact Mec

legacy

Bernstein-test

sents a comprehensive content marketing controlling framework based on the analyzed impact mechanisms. .With this book, marketing managers receive a theoretical foundation of the discipline of content marketing as well as numerous recommendations for successful implementation in companies..978-3-658-40550-2978-3-658-40551-9

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