Titlebook: Advances in National Brand and Private Label Marketing; 10th International C Juan Carlos Gázquez-Abad,Francisco J. Martínez-Lóp Conference

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下边深陷

Conference proceedings 2023 methodological approached have been used in these areas..This volume presents the proceedings of this 2023 NB&PL marketing conference in a collection of original, rigorous, and relevant contributions. .

WATER

Conference proceedings 2023nd significant contributions from researchers around the world on marketing issues facing retailers, store brand managers and national brand managers...The two-day event covered a wide range of topics from varied fields including retailing, marketing, general business, psychology, economics and stat

态学

2198-7246 butions from a wide variety of areas.Discusses challenges to.The 2023 International Conference on National Brand & Private Label Marketing is a unique academic forum to present and discuss original, rigorous, and significant contributions from researchers around the world on marketing issues facing

本能

Observing with Large Telescopes,51 customers from a panel attending one of the French retail chains. In addition, we used PLS-SEM to test the research model. The findings show that attitude toward PLBs plays a central role in converting non and occasional PLBs buyers into more regular buyers. Furthermore, theoretical contributions and managerial implications are developed.

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https://doi.org/10.1007/978-1-4471-6347-3d with golf club managers in Andalusia (Spain). The results show that the barriers to online booking are closely related to the customer profile of the golf club members. A relevant implication of the study is the importance of staff in the relationship with members and relational marketing as an effective marketing tool with this customer.

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Fred Hoyle,Chandra Wickramasinghen and customer service. This study is amongst the first to examine the effects of relational aspects, from a peer-to-peer and peer-to-SNS perspectives, on the social ad value and the ensuing influence on price comparison propensity and the effects on customer retention in the region.