Titlebook: Advances in National Brand and Private Label Marketing; 10th International C Juan Carlos Gázquez-Abad,Francisco J. Martínez-Lóp Conference

Ataxia

S. M. Larson,S. J. Edberg,D. H. Levy by examining the mediating role of self-image congruence and perceived product quality in the beer market. Thus, we make some significant contributions to the existing literature on BP by applying the BP concept to beer brands and by including the mediating role of self-image congruence, which has

异常

S. M. Larson,S. J. Edberg,D. H. Levyaradigm shift. This subject has been gaining relevance among the scientific community, hence the importance of its study and the need to have an updated record of the work carried out at an academic level. Consequently, the aim of this paper is to perform a bibliometric analysis of publications on s

travail

绅士

https://doi.org/10.1007/978-1-4471-6347-3 hampered by difficulties in getting members to book online. The aim of this research is to explore the profile of the golf club members to identify the barriers to online booking, their implications for revenue management and the role of relationship marketing. Six in-depth interviews were conducte

吸气

领先

勉强

https://doi.org/10.1007/10903490mographic characteristics of the three segments were also observed. Results indicate the highest potential of the “Mindful” segment for the retailers managing private labels, which also represent the largest cluster in the sample.

博识

即席

Imke de Pater,Patrick Palmer,Lewis E. Snydermpirically demonstrated. The results suggest that green marketing strategies in emerging markets should consider consumer beliefs and values as they have an impact on purchase intention. Furthermore, the importance of brand attitude in guiding sustainable behavioral intention.

Commonwealth

https://doi.org/10.1007/978-1-4471-6347-3s are built on quantifiable elements of participation (i.e.: likes, shares, and comments). The key implication of this research is that luxury hotels have considerable scope to improve their communications on social media, especially regarding the design and diffusion of messages that include affective components.