Titlebook: Advances in National Brand and Private Label Marketing; 10th International C Juan Carlos Gázquez-Abad,Francisco J. Martínez-Lóp Conference

Visual-Acuity

Impacts and the Early Evolution of Life,As retail media networks continue to grow and the data exchanges between consumers and retailers are becoming more prevalent and complex, it becomes necessary to define and describe how retailers are managing their consumer data. We attempt to describe retailers’ walled gardens and how retailers are keeping these data exchanges secure.

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Observing with Large Telescopes,y levers that may raise the purchasing rate of non and occasional Private Label Brands (PLBs) buyers..We conducted online quantitative research with 151 customers from a panel attending one of the French retail chains. In addition, we used PLS-SEM to test the research model. The findings show that a

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https://doi.org/10.1007/10903490ference. We describe these segments, measure the smart-shopper self-perception and value consciousness associated with segment membership, and quantify how these segments differ in their private label purchase intentions. We apply K-means cluster analysis to a database of 798 respondents in five eme

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Are Comets Connected to the Origin of Life?,omers do not evenly react to the same rewards, a fact that draws retailers to identifying segments that share a common preference. The present study adopts a generational segmentation approach to identify differences in generational cohorts according to their attitude towards loyalty programs as wel

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Proceedings of the College Park Colloquiaice upgrade). Metaling accounting theory is applied as a moderator between product-free gift combinations and perceived risk. The experimental design method is adopted to create four different situations to collect data, and a total of 152 valid samples are collected. Analysis of variance (ANOVA) wa

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Imke de Pater,Patrick Palmer,Lewis E. Snyderehavior that contributes to sustainable consumption. Thus, this study investigates consumer frugality and its relationship with brand attitude and purchase intention for green foodservice in an emerging market. A sample of 327 customers was taken from an icon ecological coffee shop in Ecuador. The p