期刊全称 | Advances in National Brand and Private Label Marketing | 期刊简称 | 10th International C | 影响因子2023 | Juan Carlos Gázquez-Abad,Francisco J. Martínez-Lóp | 视频video | | 发行地址 | Features latest research insights on topics related to retailing, private label, and national brand issues.Includes interdisciplinary contributions from a wide variety of areas.Discusses challenges to | 学科分类 | Springer Proceedings in Business and Economics | 图书封面 |  | 影响因子 | .The 2023 International Conference on National Brand & Private Label Marketing is a unique academic forum to present and discuss original, rigorous, and significant contributions from researchers around the world on marketing issues facing retailers, store brand managers and national brand managers...The two-day event covered a wide range of topics from varied fields including retailing, marketing, general business, psychology, economics and statistics. The conference addressed diverse areas of application such as branding strategies, innovation in private labels, private label consumers, customer databases, Covid-19 consequences, loyalty programs, sustainability, and online grocery retailing, among others. A wide variety of theoretical and methodological approached have been used in these areas..This volume presents the proceedings of this 2023 NB&PL marketing conference in a collection of original, rigorous, and relevant contributions. . | Pindex | Conference proceedings 2023 |
The information of publication is updating
|
|