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Titlebook: Advances in National Brand and Private Label Marketing; 10th International C Juan Carlos Gázquez-Abad,Francisco J. Martínez-Lóp Conference

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发表于 2025-3-21 18:51:35 | 显示全部楼层 |阅读模式
期刊全称Advances in National Brand and Private Label Marketing
期刊简称10th International C
影响因子2023Juan Carlos Gázquez-Abad,Francisco J. Martínez-Lóp
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发行地址Features latest research insights on topics related to retailing, private label, and national brand issues.Includes interdisciplinary contributions from a wide variety of areas.Discusses challenges to
学科分类Springer Proceedings in Business and Economics
图书封面Titlebook: Advances in National Brand and Private Label Marketing; 10th International C Juan Carlos Gázquez-Abad,Francisco J. Martínez-Lóp Conference
影响因子.The 2023 International Conference on National Brand & Private Label Marketing is a unique academic forum to present and discuss original, rigorous, and significant contributions from researchers around the world on marketing issues facing retailers, store brand managers and national brand managers...The two-day event covered a wide range of topics from varied fields including retailing, marketing, general business, psychology, economics and statistics. The conference addressed diverse areas of application such as branding strategies, innovation in private labels, private label consumers, customer databases, Covid-19 consequences, loyalty programs, sustainability, and online grocery retailing, among others. A wide variety of theoretical and methodological approached have been used in these areas..This volume presents the proceedings of this 2023 NB&PL marketing conference in a collection of original, rigorous, and relevant contributions. .
Pindex Conference proceedings 2023
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Psychographic Clusters of Private Label Consumerse invisibility of data-driven educational practices, and thereby unsettle the apparent inevitability of data futures. Working against these tendencies towards invisibility and inevitability requires critical imagination, and speculative methods help foster this for researchers and participants. This
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ar of 1791 through the case of a single family from south-western France named Lamarque, whose most famous member, Maximien Lamarque, was a Napoleonic general and liberal politician whose death provoked the riot of 1832 that figures in .. Employing correspondence from three repositories (the Archive
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https://doi.org/10.1007/978-3-031-32894-7Digital transformation; eCommerce research; Social web technology; Social commerce; Psychological and be
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978-3-031-32896-1The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl
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Juan Carlos Gázquez-Abad,Francisco J. Martínez-LópFeatures latest research insights on topics related to retailing, private label, and national brand issues.Includes interdisciplinary contributions from a wide variety of areas.Discusses challenges to
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