Overview: Includes teaching cases and sample examination topics for classroom use.Provides an overview over the newest developments in clothing business.Examines a variety of business models for the clothing bu.This book introduces the reader to the business of clothes, with flashbacks into the past, business models of today, and ideas for a sustainable future. Historical perspectives discuss the cotton industry in India, Bangladesh, Greece, and Central Asia, which help trace the evolution of the clothing industry during the 20th century. Chapters also discuss fashion marketing, greenwashing,
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