| 书目名称 | The Garment Economy | | 副标题 | Understanding Histor | | 编辑 | Michelle Brandstrup,Léo-Paul Dana,Myriam Caratù | | 视频video | http://file.papertrans.cn/911/910343/910343.mp4 | | 概述 | Includes teaching cases and sample examination topics for classroom use.Provides an overview over the newest developments in clothing business.Examines a variety of business models for the clothing bu | | 丛书名称 | Springer Texts in Business and Economics | | 图书封面 |  | | 描述 | .This book introduces the reader to the business of clothes, with flashbacks into the past, business models of today, and ideas for a sustainable future. Historical perspectives discuss the cotton industry in India, Bangladesh, Greece, and Central Asia, which help trace the evolution of the clothing industry during the 20th century. Chapters also discuss fashion marketing, greenwashing, blockchain in the fashion supply chain, social media, sustainability issues, and sensory models. Several business models are explained; topics covered include blue ocean strategy, the unstitched market, the luxury sector, access-based consumption, and ethics. Among other topics explored are the future retail experience, consumer value creation, technology, and the impact of virtual atmospheres. The book also includes helpful case studies in understanding the country and culture-specific nuances of the clothing business.. | | 出版日期 | Textbook 2023 | | 关键词 | Artificial Intelligence; Business models; Consumer behavior; Cotton industry; Fashion supply chain; Histo | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-031-33302-6 | | isbn_ebook | 978-3-031-33302-6Series ISSN 2192-4333 Series E-ISSN 2192-4341 | | issn_series | 2192-4333 | | copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl |
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