BOOKS with Alphabet   M (Ma,Mb,Mc, Md,Me…)

Overview: Zur Medialisierung der Politik auf der Ebene ihrer OrganisationenDie Mediengesellschaft stellt politische Organisationen wie Parteien vor große Herausforderungen: Die Konkurrenz um die Aufmerksamkeit der Medien wie des Publikums erhöht sich ebenso wie Aufwand und Geschwindigkeit der Kommunikation. Parteien reagieren auf diese Herausforderungen durch den Ausbau von Kommunikationsabteilungen und einer Erhöhung ihrer Kommunikationsleistung. Die Studie untersucht solche Formen der Medialisierung auf Basis der neo-institutionalistischen Organisationstheorie und durch empirische Fallstudie

Overview: 978-3-540-15214-9978-3-642-70287-7Series ISSN 0342-4103

Overview: Examines the fuzzy front end of the innovation process both through a conceptual and a practical perspective.Shows the best practice of successful companies in the early stages of the innovation proce.This book shows the patterns of the fuzzy front end of innovation and how it can be managed successfully. Topics in this book cover traditional instruments and processes such as technology monitoring, market-oriented research management, lead-user developments, but also modern approaches such as frontloading, user community-driven innovation, crowdsourcing, anthropological expeditions,

Overview: Explores/analyzes/reviews the universal strengths, challenges & future vision for international military social work.Examines the impact of type of practice setting on military social work (MilSW) pra.This is the first book to focus on the scope of social work practice within military settings from an international perspective, and therefore addresses what has been a significant gap in the literature. Given the critical support needs of military personnel and their families worldwide, and the expanding role of social work in responding to these needs, this book offers a comprehensive

Overview: 978-3-8244-6108-0978-3-322-92424-7

Overview: Enthält vollständige vorgerechnete Lösungen.Erklärt, warum und wie etwas im Werkstoff passiert.Für Studenten und Ingenieure gleichermaßen hilfreich.Dieses Lehrbuch gibt Antwort auf die Frage: Welches mechanische Verhalten zeigen Werkstoffe bei Beanspruchungen, denen sie bei ihrem Einsatz im Maschinenbau ausgesetzt sind? Das Buch führt Kontinuumsmechanik und Werkstoffwissenschaften zusammen und geht auf alle Werkstoffgruppen (Metalle, Keramiken, Polymere und Verbundwerkstoffe) ein. Dabei werden die Mechanismen des Werkstoffverhaltens erklärt, und es wird die Frage beantwortet, warum u

Overview: Examines cutting-edge technologies deployed worldwide.Offers a comprehensive look at energy efficiency and power quality concepts.Includes case studies from selected countriesThis timely book examines the significant challenges and possible solutions for enabling efficient modernization of electric power systems. It addresses rapidly changing electricity infrastructure needs and technical requirements and provides a practical introduction to the past, present, and future of energy efficiency and power quality concepts. The book also looks at recent developments in custom power condit

Overview: Discusses smart technologies for effective solutions in business and marketing.Presents the outcomes of the ICMarkTech 2019 conference, held from November 27 to 29, 2019 at Maieutica Academic Campus, .This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2019), held at Maieutica Academic Campus (University Institute of Maia & Polytechnic Institute of Maia) in Maia, Portugal, from 27 to 29 November 2019. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented real

Overview: Vor dem Hintergrund der Flut an Informationen in der Werbung stellt sich die Frage, ob es Konsumenten überhaupt auffällt, wenn Produktinformationen einzigartig sind bzw. umgekehrt einer Alternative fehlen. Gleichzeitig führen der Mangel an ‚Leuchtturmmarken’ und Produkterfahrungen dazu, dass Konsumenten intensivere Produktvergleiche durchführen; sie werden entsprechend misstrauisch über den Grund, warum Informationen fehlen...Rainer Elste analysiert das Phänomen fehlender Produktinformationen. Starke Marken scheinen unangreifbar zu sein. Leiden sie dennoch, wenn ihnen einzigartige At

Overview: The only text to study and give a voice to the families of mental health sufferers. Evidenced throughout with the extensive use of original case study material. Highly topical given recent government "David Jones has written a compelling book about the complex issues entailed in being family members of sufferers from mental illness. The book provides us with a critical appraisal of the sociological and psychological conceptual layers and the policy context necessary for understanding these issues, all too often missing in other books written about this subject....Through in-depth int

Overview: This book is presently the standard reference for astrometry especially for students.Includes supplementary material: On the occasion ofthe second edition ofthe book, it appeared necessary to up­ date information that was already seven years old. Astrometry has recorded tremendous advances during these last years, so that, in addition to cor­ recting identified errors and misprints, there are many major modifications. Among the events that forced me to modify significantly the contents of the book, the most important are the release of the Hipparcos and Tycho cata­ logues, the introd

Overview: Features practical, tested applications of technological mobility solutions for visual impaired people.Presents topics such as obstacle detection systems, urban mobility, smart home services, and ambi.This book provides an insight into recent technological trends and innovations in solutions and platforms to improve mobility of visually impaired people. The authors’ goal is to help to contribute to the social and societal inclusion of the visually impaired. The book’s topics include, but are not limited to, obstacle detection systems, indoor and outdoor navigation, transportation sus

Overview: Leading scientists discussing new trends in control.Includes supplementary material: The Mohammed Dahleh symposium brought together leading researchers in several areas of engineering and science. Many of the presentations focused on new emerging research areas of key significance. These new areas have in common that the dynamics and control theory and methods provide the appropriate framework for the understanding of the corresponding phenomena, while at the same time providing many of the tools necessary for their application to relevant technologies. Examples of these opportunitie

Overview: Includes supplementary material: What is this book about? Please take this book as it is, a working docu­ ment. It started as an idea that has grown. It will never be correct but should be self-correcting. In the limit, if there is one, the book should approach a ‘correct‘ state. It is not the detail, and the numbers, that matter, but the structures and the order. These structures are inherently linked with the many minds that have made Maple, the minds of perhaps the best mathematicians, certainly some of the most useful. Our environment is not separate from mathematics; mathematics

Overview: 978-3-322-89977-4978-3-322-82828-6

Overview: Dieser Buchtitel ist Teil des Digitalisierungsprojekts Springer Book Archives mit Publikationen, die seit den Anfängen des Verlags von 1842 erschienen sind. Der Verlag stellt mit diesem Archiv Quellen für die historische wie auch die disziplingeschichtliche Forschung zur Verfügung, die jeweils im historischen Kontext betrachtet werden müssen. Dieser Titel erschien in der Zeit vor 1945 und wird daher in seiner zeittypischen politisch-ideologischen Ausrichtung vom Verlag nicht beworben.978-3-662-33493-5978-3-662-33891-9Series ISSN 0172-0651

Overview: A useful and practical reference.A working tool in daily laboratory practice.For the first time different molecular and cellular aspects of enzymology are presented together.Includes supplementary mat.Molecular and Cellular Enzymology addresses not only experienced enzymologists but also students, teachers and academic and industrial researchers who are confronted with enzymological problems during their fundamental or applied research. In this field there is an urgent need for training in order to meet the requirements of both research and industrial endeavours. This book consists o

Overview: Magnesium ist z. Zt. eines der am meisten diskutierten Materialien für den modernen Fahrzeug- und Maschinenbau.Nachdruck eines Werks von 1939.Ein Großteil der Inhalte haben heute noch Gültigkeit.IncluDie "Klassiker der Technik" sind unveränderte Neuauflagen traditionsreicher ingenieurwissenschaftlicher Werke. Wegen ihrer didaktischen Einzigartigkeit und der Zeitlosigkeit ih- rer Inhalte gehören sie zur Standardliteratur des Inge- nieurs, wenn sie auch die Darstellung modernster Methoden neueren Büchern überlassen. So erschließen sich die Hinter- gründe vieler computergestützter Verfa

Overview: Vorzeige"-Sparkassen zeigen, wie sie Kundenvertrauen nachhalltig und effektiv aufbauen.978-3-8349-6410-6

Overview: Methods of scientific investigation can be divided into two categories: they are either macroscopic or microscopic in nature. The former are generally older, classical methods where the sample as a whole is studied and various local prop­ erties are deduced by differentiation. The microscopic methods, on the other hand, have been discovered and developed more recently, and they operate for the most part on an atomistic scale. Glancing through the shelves of books on the various scientific fields, and, in particular, on the field of physical metallurgy, we are surprised at how lit­ tl