Titlebook: Marketing and Smart Technologies; Proceedings of ICMar Álvaro Rocha,José Luís Reis,Zorica Bogdanović Conference proceedings 2020 Springer N

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书目名称Marketing and Smart Technologies影响因子(影响力)




书目名称Marketing and Smart Technologies影响因子(影响力)学科排名




书目名称Marketing and Smart Technologies网络公开度




书目名称Marketing and Smart Technologies网络公开度学科排名




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书目名称Marketing and Smart Technologies被引频次学科排名




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书目名称Marketing and Smart Technologies年度引用学科排名




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书目名称Marketing and Smart Technologies读者反馈学科排名

平息

The Use of Virtual Reality in Marketing: Exploring the Need for Technology and Language Adaptation her media technologies. This paper critiques the current range of VR application and performance measures by proposing an alternate perspective, provided by narrative theory, as derived from the animation and filmmaking industry.

adroit

生存环境

caldron

Conference proceedings 2020mic Campus (University Institute of Maia & Polytechnic Institute of Maia) in Maia, Portugal, from 27 to 29 November 2019. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and market

开花期女

User Behavior: The Case of Instagram,ondents actually use this social network, for what purpose they exploit it, and whether or not they are influenced by it. If they are influenced, which behaviors they adopt. The results are discussed in the light of the literature, and future work is identified to mitigate this recent phenomenon to which some companies are still suspicious.

Blazon

The Influence of YouTubers in Consumer Behavior,ative method, where questionnaire surveys were applied to 428 people, mostly young people attending higher education. The results are discussed in light of the literature and future work is identified to mitigate this recent phenomenon.

有害

Immunization

Event-Based Marketing: A Trendy and Emotional Way to Engage with the Public,nd the ability to interact with them through various channels and tools. This article introduces the necessary terminology from the industry of events and project management and outlines the new trends in event planning and communication. It shows how events work, how can they be planned, and the best channels to be used to promote them.

Endometrium

The Characteristics of Digital Influencers and Their Ethically Questionable Attitudes,ustifying DI underlying intention and behavior were identified (Profile, Interaction, Trust, Recommendations, Ethics, and Bought Products). The nature of the unethical DI’s behavior were described as well as their consequences.