BOOKS with Alphabet   M (Ma,Mb,Mc, Md,Me…)

Overview: The polymerase chain reaction (PCR) - an in Vitro techniques for producing large amounts of a specific DNA fragment - has rapidly become established as one of the most important, impressive and fascinating methods of molecular biology as well as clinical diagnostics. In the seven years since‘the technique was published, it has had a major impact on medical research. However, as there are still problems in instruments, standardized protocols for diagnostic applications and unsolved difficulties to avoid cross-contaminations on the one hand and on the other hand the even present questi

Overview: Presents the more recent advances in mathematical morphology and related fields.High quality contributions.Several papers by mathematical morphology experts of international renown.Mathematical Morphology is a speciality in Image Processing and Analysis, which considers images as geometrical objects, to be analyzed through their interactions with other geometrical objects. It relies on several branches of mathematics, such as discrete geometry, topology, lattice theory, partial differential equations, integral geometry and geometrical probability. It has produced fast and efficient a

Overview: Überraschende Perspektiven, neue Zusammenhänge und hilfreiche Praxistipps.Reputationsmanagement als ganzheitlicher Ansatz.Beiträge von renommierten Branchenexperten aus Wissenschaft und Praxis.Dieses Buch erklärt, wie modernes Reputationsmanagement von Unternehmen und Organisationen erfolgreich und nachhaltig gestaltet werden kann – insbesondere in volatilen Zeiten des digitalen und gesellschaftlichen Wandels. .Emotionale Aspekte und vor allem die Frage, wofür ein Unternehmen steht und eintritt, spielen eine immer wichtigere Rolle – zum Beispiel bei der Kaufentscheidung des Kunden. D

Overview: Python source code available on GitHub.Offers a unified methodological framework, integrating multicriteria analysis methods with portfolio management techniques.Includes an extensive implementation o.This book covers topics in portfolio management and multicriteria decision analysis (MCDA), presenting a transparent and unified methodology for the portfolio construction process. The most important feature of the book includes the proposed methodological framework that integrates two individual subsystems, the portfolio selection subsystem and the portfolio optimization subsystem. An

Overview: Recent research on Man-Machine Interactions.Proceedings of the International Conference on Man-Machine Interactions ICMMI 2017 held in October 2017 in Poland.Written by leading experts in the field.This Proceedings book provides essential insights into the current state of research in the field of human–computer interactions. It presents the outcomes of the International Conference on Man–Machine Interactions (ICMMI 2017), held on October 3–6, 2017, in Cracow, Poland, which offers a unique international platform for researchers and practitioners to share cutting-edge developments rel

Overview: Das vorliegende Buch, der erste Band aus einer Reihe von drei Bänden, behandelt die Verhaltens- und Informationsgrundlagen des Marketing: das Käuferverhalten, die Marktforschung und Marketing-Prognosen. Im Teil .Käuferverhalten. wird das Anbieter- und Nachfrageverhalten auf Märkten ausführlich dargestellt. Der Bereich .Marktforschung. behandelt zunächst die Möglichkeiten zur Datengewinnung. Einen weiteren Schwerpunkt bildet die Datenanalyse unter besonderer Berücksichtigung der grundlegenden Methoden der multivariaten Analyse. Abschließend wird auf die verschiedenen Verfahren bei der

Overview: Das erste Lexikon zu literarischen Symbolen.Schwerpunkt: die deutsche Literatur.Für Universität und SchuleMohn, Glas, Blau, Licht, Traum, Kreis über 400 Artikel erläutern die zentralen Bedeutungen der wichtigsten literarischen Symbole abendländischer Literatur. Pflanzen, Gegenstände, Farben, Tiere, Orte und Zustände können eine über die konkrete Bildlichkeit hinausweisende Bedeutung annehmen. Welche? Literarische Beispiele von der Antike bis zur Gegenwart geben Aufschluss. Zugleich zeichnet das Lexikon die Geschichte der jeweiligen Symbole nach. Unverzichtbar für die Textinterpretati

Overview: Offers a snapshot of the latest advances in modeling and simulation in management sciences.Features case studies and results to illustrate best practice.Presents selected papers from the InternationalThis book includes a collection of selected papers presented at the International Conference on Modelling and Simulation in Engineering, Economics, and Management, held at the Faculty of Economics and Business at the University of Girona, Spain, 28-29 June 2018.The conference was organized by the Association for the Advancement of Modelling and Simulation Techniques in Enterprises (AMSE)

Overview: The study of membrane traffic in reconstituted cell-free systems has generated an unprecedented amount of new information on the biochemistry, molecular biology and genetics of membrane-based molecular events that underly normal and abnormal cellular function. Many of the individual steps have now been isolated and dissected in simple systems that permit detailed molecular analyses of transport mechanisms and their regulation. Reconstituted events of intercompartment transport include inter-membrane recognition, and controlled membrane fusion-fission reactions. Among the many advance

Overview: First study to evaluate the empirical plausibility of moral contract theory.Reveals that certain crucial assumptions of moral contract theory that have been controversial are in fact plausible in the .This interdisciplinary work draws on research from psychology and behavioral economics to evaluate the plausibility of moral contract theory. In a compelling manner with implications for moral theory more broadly, the author’s novel approach resolves a number of key contingencies in contractarianism and contractualism..Acting in accordance with principles that we could all agree to unde

Overview: These volumes contain a unique collection of NMR, MRI, and ESR information.A uniquely comprehensive coverage of the wide-ranging applications of magnetic resonance today.The Editors and Contributors, .Modern Magnetic Resonance provides a unique and comprehensive resource on up-to-date uses and applications of magnetic resonance techniques in the sciences, including chemistry, biology, materials, food, medicine, pharmaceuticals and marine sciences...The widespread appeal of MMR methods for revealing information at the molecular and microscopic levels is noted and examples are provided

Overview: There is much music in our lives -yet we know little about its function. Music is one of man‘s most remarkable inventions - though possibly it may not be his invention at all: like his capacity for language his capacity for music may be a naturally evolved biologic .function. All cultures and societies have music. Music differs from the sounds of speech and from other sounds, but only now do we find ourselves at the threshold of being able to find out how our brain processes musical sounds differently from other sounds. We are going through an exciting time when these questions and t

Overview: In diesem Lehrbuch werden in didaktischen Lehr- und Lerneinheiten zentrale Zusammenhänge einer modernen Volkswirtschaft entwickelt: Inlandsprodukt, Sozialprodukt, Volkseinkommen; Entstehung, Verwendung und Verteilung des Sozialproduktes, Zahlungsbilanz, Vermögensrechnung, Gesamtwirtschaftliche Indikatoren, Input-Output-Rechnung, Ökobilanz und die historischen Entwicklungsschritte, die zur modernen Volkswirtschaftlichen Gesamtrechnung geführt haben..Die dritte Auflage der .Makroökonomie I. ist noch einmal bearbeitet und erweitert worden: Das Kapitel zur Zahlungsbilanz behandelt die se

Overview: Completely revised, updated and expanded new edition of an award winning textbook.Contains many illustrations and color graphics, over 100 additional references, and revised end-of-chapter questions a.The 3rd edition of this successful textbook continues to build on the strengths that were recognized by a 2008 Textbook Excellence Award from the Text and Academic Authors Association (TAA).  Materials Chemistry addresses inorganic-, organic-, and nano-based materials from a structure vs. property treatment, providing a suitable breadth and depth coverage of the rapidly evolving materia

Overview: Forschungen für ein zeitgemäßes Verständnis von Körper.Interdisziplinärer Dialog.Umfassender und systematischer Zugang für Forschung und LehreDer "Macht - Knoten - Fleisch. Topographien des Körpers bei Foucault, Lacan und Merleau Ponty" greift eine Reihe von Begriffen und Konzepten der drei Referenzautoren heraus, die für ein zeitgemäßes Verständnis des Körpers entscheidend sind. Bei Foucault wird der Körper von seiner Verflechtung mit Macht und Wissen her thematisiert. Die Knoten, die Körper machen und Körper-Raum-Verhältnisse vorstellen, sind für Lacan relevant. Und Merleau-Ponty b

Overview: A unique selection of papers on the most recent progress in themodelling of biological molecules containing metal ions. .New approaches and techniques in this field are allowing researchersto discuss structures, electronic properties and reaction mechanismsof metalloproteins on the basis of computational studies. The bookdiscusses different approaches in the development of new force fieldsand their application to the computation of the structures, electronicproperties and dynamics of bioinorganic compounds as well as quantummechanical and integrated QM/MM methods for understanding th

Overview: .`.The fundamental problem the world faces today, is therapidly increasing pressure of population on the limited resources ofthe land. To meet the ever increasing demands of expandingpopulations, agricultural production has been raised through theabundant use of inorganic fertilizers, the adoption of multicroppingsystems and liberal application of chemical pesticides (fungicides,bactericides, etc. ). Though the use of chemicals has increased theyield dramatically, it has also resulted in the rapid deterioration ofland and water resources apart from wastage of scarce resources. Thisha

Overview: Includes up-to-date results from main laboratories and universities on modelling of concrete behaviour at high temperature.Presents the state of the art of the experimental data on high performance co.This book presents the work done by the RILEM Technical Committee 227-HPB (Physical properties and behaviour of High-Performance Concrete at high temperature). It contains the latest research results on the modelling of concrete behaviour at high temperature. Some monographs on the subject have been published already but generally they do not cover the whole range of possibilities which

Overview: Provides an accessible introduction to measure-theoretic probability for undergraduate students.Appeals to a broad audience of undergraduates with informative examples from statistics and engineering..This textbook offers an approachable introduction to measure-theoretic probability, illustrating core concepts with examples from statistics and engineering. The author presents complex concepts in a succinct manner, making otherwise intimidating material approachable to undergraduates who are not necessarily studying mathematics as their major. Throughout, readers will learn how probab

Overview: Wirtschaftswissenschaftliche Studie.Includes supplementary material: Markenaufbau zur Wettbewerbsdifferenzierung hat in den letzten Jahren auch in BtoB-Märkten an Bedeutung gewonnen. Ein besonderer Stellenwert hierfür kommt den Instrumenten der Live Communication zu. Vor dem Hintergrund des identitätsbasierten Markenmanagements untersucht Beatrice Ermer die markenadäquate visuelle Gestaltung von Messeauftritten. Sie zeigt, welche Elemente der Messestandgestaltung besonders aufmerksamkeitsstark sind, welche Besonderheiten das Blickverhalten kennzeichnen und dass die markenadäquate Ges