BOOKS with Alphabet   M (Ma,Mb,Mc, Md,Me…)

Overview: Basierend auf aktuellen informations- und kommunikationstechnologischen Entwicklungen präsentiert sich das Mass Customized Marketing als Antwort auf die Probleme zunehmender Individualisierung der Nachfrage in konsumtiven und investiven Märkten. Peter Schnäbele gelingt eine theoretische Fundierung des Prinzips der Mass Customization im Sinne eines innovativen Marketingansatzes, der in Theorie und Praxis erheblich an Bedeutung gewinnen wird. Im Kern zeichnet sich dieser durch die Verknüpfung der effektivitätsorientierten Individualisierung (Kundenorientierung) mit der effizienzorienti

Overview: Addresses the two concepts of mass customization and sustainability, to lay a meaningful context towards the definition of a framework for identifying the reciprocal link, with emphasis on mass custom.To adapt to global competitive pressures, manufacturers must develop methods and enabling technologies towards a personalized, customer oriented and sustainable manufacturing. .Mass Customization and Sustainability. defines the two concepts of mass customization  and sustainability and introduces a framework to establish a link between the two concepts to answer the questions: Are these

Overview: .This multi-volume set, LNAI 14941 to LNAI 14950, constitutes the refereed proceedings of the European Conference on Machine Learning and Knowledge Discovery in Databases, ECML PKDD 2024, held in Vilnius, Lithuania, in September 2024... ..The papers presented in these proceedings are from the following three conference tracks: -..Research Track:. The 202 full papers presented here, from this track, were carefully reviewed and selected from 826 submissions. These papers are present in the following volumes: Part I, II, III, IV, V, VI, VII, VIII... ..Demo Track: .The 14 papers presente

Overview: In der strategischen Marketingforschung dominierte bisher das Konzept der Marktorientierung als entscheidender Erfolgsfaktor für die Unternehmenstätigkeit. Die Strategie des Market Driving hat jedoch an Bedeutung gewonnen und steht für Aktivitäten, die auf eine Veränderung des Marktes zum eigenen Vorteil abzielen. Bisher gibt es jedoch kaum Erkenntnisse darüber, wie Unternehmen diese Grundhaltung implementieren können und welche Erfolgsfaktoren existieren. ..Im Rahmen der konzeptionellen Bestimmung von Market Driving präsentiert Markus Stolper relevante Strategien und Aktivitäten, mi

Overview: Includes supplementary material: Driven by the fascination about dramatic structural and competitive changes within telecommunication and information technology in dustries during the past decade, the convergence phenomenon has increasingly gained my personal attention throughout my work and studies. Therefore, not entirely coincidentally, this book was written as the result of my doctoral research at ETH Zurich, which turned out to be a challenging, yet highly rewarding endeavor. However, this work would not have been possible without the enduring support of several people. First, I

Overview: Unverzichtbare Arbeitshilfe für wissenschaftlich tätige Mediziner.Didaktisch lerngerecht und leicht verständlich.Bonus: englische Übersetzung der wichtigsten Begriffe"Statistiken sind merkwürdige Dinge ...", dies wird so mancher Mediziner denken, wenn er sich mit der Biometrie befaßt. Sei es im Rahmen seiner Ausbildung oder im Zuge wissenschaftlicher oder klinischer Studien, Kenntnisse der Statistik und Mathematik sind unentbehrlich für die tägliche Arbeit des Mediziners. Ziel dieses Lehrbuches ist es, den Mediziner systematisch an biometrische Terminologie und Arbeitsmethoden heranz

Overview: One of the most important - and unfortunately scientific information of interest in our field least advertised - applications of nuclear gamma from ali over the world in many languages, and resonance spectroscopy is the organized indexing documented, evaluated, and presented this in­ of scientific information. While there are only formation in a comprehensive format. two active workers in this field, the rest of us It tak.e this opportunity to congratulate the are the beneficiaries of their unique effort which Stevenses for their success, and to express my keeps us well informed in o

Overview: Evidence-based overview written by leaders in the field of diabetic ophthalmology and based on international clinical guidelines.Includes full color images to assist patient assessment and diagnosis oThis handbook is an overview of the diagnosis, treatment and long-term management of diabetic retinopathy, within the context of overall long-term diabetes disease management. Diabetes-related eye damage (diabetic retinopathy) is one of the most common complications of diabetes, affecting approximately 30-40% of people with diabetes. The situation is so severe that in countries such as t

Overview: Dieses Buch beschreibt einen auf Petri-Netzen basierenden integrierten Ansatz zur Modellierung von betrieblichen Abläufen und Objekten. Es wird eine evolutionäre Vorgehensweise zur Ablaufbeschreibung vorgestellt, welche von einer anwendungsnahen Notation zu einer präzisen und für die Ausführung mit Workflow-Managementsystemen geeigneten Notation führt.Basierend auf den Sprachkonzepten für die Ablaufbeschreibung wird die Architektur eines Workflow-Managementsystems konzipiert.Die Besonderheit dieses Systems besteht darin, daß Petri-Netze unmittelbar als Grundlage für die Ablaufkontrol

Overview: 978-3-540-54155-4978-3-642-58209-7

Overview: This book explores the uses and limits of Max Weber‘s work for thinking sociologically about capitalism today. The books argues that through Weber, a network of concepts can be developed that can frame a sociological analysis of the present.978-1-349-31774-5978-1-137-27118-1

Overview: Includes cutting-edge methods protocols.Provides step-by-step detail essential for reproducible results.Contains key notes and implementation advice from the experts.This volume details methods that will aid in the selection of promoter sequences and vector components and methods for the assembly and testing of synthetic promoters with examples of their application. Written in the highly successful .Methods in Molecular Biology .series format, chapters include introductions to their respective topics, lists of the necessary materials and reagents, step-by-step, readily reproducible l

Overview: Das traditionelle Rollenverständnis von Mann und Frau bricht auf. Dies spiegelt sich insbesondere in der Elternzeit von Vätern wider. Mit Männer „doing“ Gender wird ein Bezug zur neuen Männlichkeit hergestellt. Speziell die Väter erhalten neue Aufgaben innerhalb der Familie, womit der Beruf für sie einen anderen Stellenwert erhält. Gleichzeitig ist damit eine Ausgewogenheit zwischen Familie und Beruf verbunden, die die Väter erlangen wollen..Der Rückgriff auf den Genderbegriff ermöglicht es, nicht nur die persönlichen und gesellschaftlichen Veränderungen zu analysieren, sondern auch

Overview: This book constitutes the refereed proceedings of the 18th National Conference on Man-Machine Speech Communication, NCMMSC 2023, held in Suzhou, China, during December 8–11, 2023..The  20 full papers and 11 short papers included in this book were carefully reviewed and selected from 117 submissions. They deal with topics such as speech recognition, synthesis, enhancement and coding, audio/music/singing synthesis, avatar, speaker recognition and verification, human–computer dialogue systems, large language models as well as phonetic and linguistic topics such as speech prosody analysi

Overview: Managementwissen für Entscheider im Gesundheitswesen - und die, die es werden wollen: verständliche Theorie, klare Anwendung und konkrete Fallbeispiele.Von der Krankenkasse über Krankenhäuser und Prax.In Zeiten sinkender Ressourcen werden im Gesundheitswesen zunehmend kompetente Fach- und Führungskräfte im Managementbereich benötigt, die über eine interdisziplinäre Ausrichtung verfügen und mit den speziellen institutionellen Gegebenheiten des Gesundheitswesens vertraut sind. Die 2., komplett aktualisierte und ergänzte Auflage des Lehrbuches stellt alle wichtigen Aspekte des Managemen

Overview: Contains wealth of information on food microbiology and food safety.Provides guidance on the appropriate testing of food processing environments.Presents ways to improve the microbiological safety of .Microorganisms in Foods 8: Use of Data for Assessing Process Control and Product Acceptance. is written by the International Commission on Microbiological Specifications for Foods with assistance from a limited number of consultants. The purpose of this book is to provide guidance on appropriate testing of food processing environments, processing lines, and finished product to enhance t

Overview: This open access book covers different facets of the migration experience.Situates creative writing in relevant theoretical and conceptual contexts.Pioneers new methodology by reflecting on the proces.This open access book brings together storytelling and self-narrative, creative writing and narrative enquiry to explore a variety of topics in migration from an experiential lens. The volume is hybrid and multi-genre as it contains both scholarly chapters grounded in academic perspectives, as well as personal essays and creative non-fiction. In addition to critical reflections on key m

Overview: Discusses the approach introduced by the concept of urban metabolism that considers the harmonious arrangement of landscapes in a single ecosystem, and accordingly to the décalage from rural to urban .This edited volume covers many aspects of the Metropolitan Landscapes. Solutions are needed to meet the demand of the citizens of a renewed metropolitan region landscape. It opens up discussions about possible toolkits for strategic actions based on understanding the territory from geographical, urban, architectural, economic, environmental, and public policy perspectives. This book int

Overview: Builds on the growing interest in the impact of criminal justice on families of offenders.Draws on a large sample of children of imprisoned mothers and 22 interviews with caregivers.Speaks to those in.This book brings to life the experiences of children affected by maternal imprisonment, and provides unique, in-depth analysis of judicial thinking on this issue. It explores the experiences of children whose mothers are sentenced to imprisonment in England and Wales and contrasts their state-sanctioned separation from their mothers in the criminal courts (where the court may not even b

Overview: Bridges the gap between basic management and advanced mathematical topics on portfolio theory.Highlights topics on optimal portfolio strategies, bond portfolio optimization, and risk management of por.Designed as a self-contained text, this book covers a wide spectrum of topics on portfolio theory. It covers both the classical-mean-variance portfolio theory as well as non-mean-variance portfolio theory. The book covers topics such as optimal portfolio strategies, bond portfolio optimization and risk management of portfolios. In order to ensure that the book is self-contained and not