Overview: Based on scientific evidence from the Hasso Plattner Design Thinking Research Program.Provides outlook on the emerging field of neurodesign research.Highlights how design thinking can tap the potentia.Extensive research conducted by the Hasso Plattner Design Thinking Research Program at Stanford University in Palo Alto, California, USA, and the Hasso Plattner Institute in Potsdam, Germany, has yielded valuable insights on why and how design thinking works. The participating researchers have identified metrics, developed models, and conducted studies, which are featured in this book,
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