Overview: Provides a multidisciplinary analysis of the relationship between color, commerce, and consumer societies in the United States.Appeals to scholars of cultural history, design, fashion, and history of .Color is a visible technology that invisibly connects so many puzzling aspects of modern Western consumer societies—research and development, making and selling, predicting fashion trends, and more. Building on Regina Lee Blaszczyk’s go-to history of the “color revolution” in the United States, this book explores further transatlantic and multidisciplinary dimensions of the topic. Cover
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