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Titlebook: Understanding Branding in Higher Education; Marketing Identities Anthony Lowrie Book 2018 The Editor(s) (if applicable) and The Author(s) 2

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Anthony Lowriense to Judith’s first letter, her aunt writes of her own agitation, speculates as to symptoms and enjoins the strictest secrecy for fear of ridicule if Judith’s hopes should prove false. Her next letter reports consultations with friends about ‘breeding women’ who, like Judith, have a ‘hungry feel,
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Anthony Lowrie, the story is centred in Beauvale Priory, the main character being a mad serf who in his rage has killed a horse, and set fire to the stables in revenge for his punishment. He flees with Martha from the mill (Felley Mill) in a snowstorm, and the love-story reaches its full-blooded climax. Although
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2946-4595 investment of naming. Mathemes are used to illustrate the theory of naming in identity formation. Finally, the author also examines the idea of the liberal arts and provides an ethnographic and critical discourse analysis of the liberal arts college. 978-1-137-56071-1Series ISSN 2946-4595 Series E-ISSN 2946-4609
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https://doi.org/10.1057/978-1-137-56071-1brand; branding; business; education; higher education; management; marketing
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The Shattered Brand Fantasy,This chapter sets out seven theoretical propositions based on the argument of Chaps. ., ., and .:
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