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Titlebook: Understanding Branding in Higher Education; Marketing Identities Anthony Lowrie Book 2018 The Editor(s) (if applicable) and The Author(s) 2

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发表于 2025-3-21 16:40:01 | 显示全部楼层 |阅读模式
书目名称Understanding Branding in Higher Education
副标题Marketing Identities
编辑Anthony Lowrie
视频video
概述Provides the reader with a robust theoretical account of branding higher education while providing a practical means of undertaking branding that will not isolate faculty and split the plurality of st
丛书名称Marketing and Communication in Higher Education
图书封面Titlebook: Understanding Branding in Higher Education; Marketing Identities Anthony Lowrie Book 2018 The Editor(s) (if applicable) and The Author(s) 2
描述This book provides a critical theory of branding in higher education. The author argues for a higher education for all and positions higher education as a human right necessary for the well-being of citizens and democracy. Firstly, the book introduces the concept of desire as an underpinning for brand theory. The author then uses an explication of the concept of relevance linked with desire to further our understanding of higher education as an emancipatory project. Chapter 4 explores brand identity, which is shown to be a retroactive investment of naming. Mathemes are used to illustrate the theory of naming in identity formation. Finally, the author also examines the idea of the liberal arts and provides an ethnographic and critical discourse analysis of the liberal arts college. 
出版日期Book 2018
关键词brand; branding; business; education; higher education; management; marketing
版次1
doihttps://doi.org/10.1057/978-1-137-56071-1
isbn_ebook978-1-137-56071-1Series ISSN 2946-4595 Series E-ISSN 2946-4609
issn_series 2946-4595
copyrightThe Editor(s) (if applicable) and The Author(s) 2018
The information of publication is updating

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发表于 2025-3-21 20:36:18 | 显示全部楼层
Anthony Lowrieurally pluralist approach, a theory and research methodology from an innovative position between Eastern and Western cultures. Practical research strategies are illustrated by examples drawn from culturally wide ranging discourses. This is a book to interest any scholar or student of discourse looki
发表于 2025-3-22 04:14:52 | 显示全部楼层
Anthony Lowrieritish do not feel European. This book explores and explains the cultural divide between Britain and Europe, where it comes from and how it manifests itself in everyday life and the academic world.978-1-137-44755-5
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Anthony Lowrieer and Lydia Lawrence (neé Beardsall), a former schoolteacher and lace-drawer. The other children are George Arthur, b.1876; William Ernest, b.1878; Emily Una, later King (ELK), b.1882; and Lettice Ada, later Clarke (AL/ALC), b.1887. The family are then living at 8a Victoria Street, in one of die ho
发表于 2025-3-22 22:39:54 | 显示全部楼层
Anthony Lowrieunrevised. It is simple, rounded, and prettily sentimental, with snowflakes and berried holly, the traditional mummers’ play, a carol followed by Giordani’s ‘Turn once again, heal thou my pain,/Parted from thee my heart is sore’, and a happy ending, after the young man whose farming family had been
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ese Communist Party in late 1949. During this time Liu also participated in Foreign Minister T.V. Soong’s negotiations with Stalin in Moscow. Much of this part of the diaries is taken up with detailed descriptions of the provincial government’s negotiations with Uyghur and Kazakh representatives of
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