| 书目名称 | The Meaningful Brand | | 副标题 | How Strong Brands Ma | | 编辑 | Nigel Hollis | | 视频video | | | 图书封面 |  | | 描述 | Instilling brand loyalty among consumers is the key to long-term success, and requires focusing on meaningful differentiation: functional, emotional, or societal. Supported by data analyses, case studies and interviews, The Meaningful Brand explores the four components of a distinguished brand: purpose, delivery, resonance, and difference. | | 出版日期 | Book 2013 | | 关键词 | brand; branding; marketing | | 版次 | 1 | | doi | https://doi.org/10.1007/978-1-137-36559-0 | | isbn_ebook | 978-1-137-36559-0 | | copyright | Palgrave Macmillan, a division of Nature America Inc. 2013 |
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发表于 2025-3-21 17:26:44
