Titlebook: Sustainable Growth in Global Markets; Strategic Choices an Rajagopal Book 2016 The Editor(s) (if applicable) and The Author(s) 2016 Busines

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不可接触

Antimicrobial

International Pricing and Distribution Strategiesdiscusses the lifecycle approach in pricing, common pricing strategies, pricing dynamics in competitive marketplace, direct and indirect distribution channels, and new dimensions of distribution management in international markets.

酷热

Understanding International Businessroduct, service, brand, and corporate values. In the twentieth century the corporate philosophies of companies tended to spin around conventional marketing maxims such as customer value, competitive advantage, and product focus. Such marketing dynamics drove firms to study the market, develop produc

大雨

International Financedjustments to regulate financial inflows and outflows between countries. In addition to the First and Second World Wars, the great depression of 1930s steered political and economic thinkers to arrive at a business-linked economic growth philosophy and build an international organization for surveil

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Political and Legal Factorsd the changing political ideologies in developing countries reformed the rules of the game in international business. Most emerging markets have opened up for global trade, and contract manufacturing practices facilitated global companies in using regional resources. The growing network of informati

礼节

Market Research and Organizational Designa for local companies going global. Staying global and abreast of market developments requires companies to engage in continuous market research to analyze demand, supply, consumer behavior, pricing, competition, and innovation and technology dynamics. As companies invest in building global strategi

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