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Titlebook: Sustainable Growth in Global Markets; Strategic Choices an Rajagopal Book 2016 The Editor(s) (if applicable) and The Author(s) 2016 Busines

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Product Strategiesenue and profit streams, and balance cash flows. The hybrid marketing strategies drive companies towards attracting and prospecting new customers, and increasing demand by offering them superior value, for example, the iPod from Apple combined with the iTunes service. Such experiments in marketing n
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International Pricing and Distribution Strategieseaders on how to identify and exploit pricing opportunities in various business contexts and develop appropriate strategies. In addition, the chapter discusses the lifecycle approach in pricing, common pricing strategies, pricing dynamics in competitive marketplace, direct and indirect distribution
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Segmentation, Targeting, and Positioninge entire spectrum of countries forming a segment. In that case, the firm may design its marketing programs and strategies for the countries it does enter and draw upon its experience with these countries in dealing with new markets.
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Product Strategiesombination of products and services in reference to failure to differentiate, failure to scale, failure to assess markets and prices appropriately, and failure to invest in the brand. A multi-benefit package offers customers an increasing number of add-on features or benefits including . convenience shopping (Shankar et al., 2009).
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