Titlebook: Strategy in Airline Loyalty; Frequent Flyer Progr Evert R. de Boer Book 2018 The Editor(s) (if applicable) and The Author(s) 2018 FFPs.avia

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Introduction, the regulatory, marketing and business environment of the airline business over the last thirty-five years. De Boer establishes that FFPs are more relevant than ever by focusing on their penetration of airline revenues, financial contribution, and share of awards seats out of the total airline seat

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The Different Types of Frequent Flyer Programs,aracteristics of the legacy, advanced and autonomous program typologies. Subsequently, De Boer finds key differences between programs across global regions, and identifies how each geography represents subtle differences to the airline loyalty model. De Boer also compares low cost carrier (LCC) prog

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Core Elements of the Frequent Flyer Program,s, elite tiers, communications and promotions, and program policies. For each of the components, De Boer explains the strategies deployed, and trade-offs faced by FFP management. De Boer shows how airline loyalty strategy has changed over time, reflecting the changing economics of FFPs. Different wa

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Trends and Innovations,ds and innovations that are taking place. The first trend is how airline loyalty programs are improving their underlying economics. De Boer highlights the shift to value-based accrual systems, and tighter elite qualification rules as key examples. Secondly, against a backdrop of an increasingly comp