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Titlebook: Strategy in Airline Loyalty; Frequent Flyer Progr Evert R. de Boer Book 2018 The Editor(s) (if applicable) and The Author(s) 2018 FFPs.avia

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发表于 2025-3-21 16:59:43 | 显示全部楼层 |阅读模式
书目名称Strategy in Airline Loyalty
副标题Frequent Flyer Progr
编辑Evert R. de Boer
视频video
概述Provides first discussion and analysis of existing airline loyalty program strategies.Offers a comprehensive overview of the development of airline loyalty programs over time.Explores how FFPs could e
图书封面Titlebook: Strategy in Airline Loyalty; Frequent Flyer Progr Evert R. de Boer Book 2018 The Editor(s) (if applicable) and The Author(s) 2018 FFPs.avia
描述.This book offers the first comprehensive exploration of frequent flyer programs. By combining academic research with extensive insights and examples from the actual business world, it explores the key drivers and strategies of airline loyalty marketing today in an unprecedented manner. .Strategy in Airline Loyalty. also explores how the programs have evolved over time from marketing programs to financial powerhouses, identifying both the catalysts for change, as well as the strategic options and underlying trade-offs available to airlines. Covering diverse angles ranging from behavioral economics, to accounting, and structural design, the book reviews every core aspect of frequent flyer programs and offers extensive frameworks and definitions. The book provides a useful and complete reference for researchers, and helps those interested in frequent flyer programs to develop a better understanding of their past, present and future..
出版日期Book 2018
关键词FFPs; aviation business; strategy; marketing; CRM
版次1
doihttps://doi.org/10.1007/978-3-319-62600-0
isbn_softcover978-3-319-87350-3
isbn_ebook978-3-319-62600-0
copyrightThe Editor(s) (if applicable) and The Author(s) 2018
The information of publication is updating

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发表于 2025-3-21 22:53:10 | 显示全部楼层
发表于 2025-3-22 02:10:23 | 显示全部楼层
Introduction,n a critical component of airline strategy in an industry characterized by intense competition, business model convergence, consolidation, volatile financial performance, and an increasing focus on data and data capabilities.
发表于 2025-3-22 05:49:30 | 显示全部楼层
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发表于 2025-3-22 13:58:29 | 显示全部楼层
The Economics and Accounting of Frequent Flyer Programs,ides insights into liability management. Lastly, De Boer provides a complete overview of the key accounting principles for FFPs, and establishes how management projections form a key input into the accounting model.
发表于 2025-3-22 18:25:35 | 显示全部楼层
Exploring the Ecosystem of the Frequent Flyer Program,d offers insights into why airlines and issuers have vested interests in these partnerships. Lastly, De Boer provides an overview of companies that provide services in the periphery of frequent flyer programs.
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发表于 2025-3-23 02:42:58 | 显示全部楼层
Trends and Innovations,ing better and more contextually relevant marketing offers. Lastly, De Boer identifies how FFP partnerships have evolved, and how their ongoing success has become contingent on the FFP being able to generate demonstrable value.
发表于 2025-3-23 07:56:52 | 显示全部楼层
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