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Titlebook: Strategy in Airline Loyalty; Frequent Flyer Progr Evert R. de Boer Book 2018 The Editor(s) (if applicable) and The Author(s) 2018 FFPs.avia

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Future of the Frequent Flyer Program,or growth remains, and offers five growth strategies that can be applied to FFPs with varying levels of maturity. Secondly, De Boer identifies the potential headwinds for FFPs—and outlines the impact of each hurdle. Thirdly, De Boer reviews the changing airline environment—and how this will impact t
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Conclusion,s an effective competitive tool, which demonstrates an ability to innovate over time, and form cross-boundary partnerships. De Boer establishes that, although FFPs are intrinsically linked to the airline industry, they offer very different business dynamics compared to airlines. De Boer identifies t
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Evert R. de Boerlth professionals that will aid in enhancing their ability to make the appropriate decisions regarding the use of probiotics..978-1-61737-887-4978-1-60327-289-6Series ISSN 2628-197X Series E-ISSN 2628-1961
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Evert R. de Boerlth professionals that will aid in enhancing their ability to make the appropriate decisions regarding the use of probiotics..978-1-61737-887-4978-1-60327-289-6Series ISSN 2628-197X Series E-ISSN 2628-1961
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