| 书目名称 | Strategy and Communication for Innovation | | 编辑 | Nicole Pfeffermann,Tim Minshall,Letizia Mortara | | 视频video | | | 概述 | Cutting edge information, new approaches and methods for companies and networks.Theory-driven yet practice-oriented with case studies.An integrative management view on innovations.Includes supplementa | | 图书封面 |  | | 描述 | The innovation economy sets new standards for global business and requires efficient innovation management to plan, execute and evaluate innovation activities, establish innovation capability and coordinate resources and capacities for innovation on an intra- and inter-organizational level. Communication has become a critical factor underpinning successful innovation. As a new communication field, innovation communication facilitates the successful launches of new products and services, the establishment of stakeholder relationships, and the strengthening of corporate reputation in the long-run. Consequently, firms today need to develop a strong portfolio of communication tools as an integral part of their strategic innovation management activities. This new edition mainly concentrates on emerging approaches and methods for integrating communication as part of strategic innovation management. A key theme is the provision of an integrated perspective to bridge the gap between innovation management and communication management at both strategic and operational levels. This book makes an important contribution to this evolving academic domain by providing multiple perspectives on the | | 出版日期 | Book 2013Latest edition | | 关键词 | Communication Field Management; Corporate Reputation Management; Dynamic Innovations; ICOM Capability A | | 版次 | 2 | | doi | https://doi.org/10.1007/978-3-642-41479-4 | | isbn_softcover | 978-3-662-51967-7 | | isbn_ebook | 978-3-642-41479-4 | | copyright | Springer-Verlag Berlin Heidelberg 2013 |
The information of publication is updating
|
|
发表于 2025-3-21 19:23:51
